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Success comes natural
- Carton Converter: Carl Edelmann GmbH
- Brand Owner: Deynique Cosmetics GmbH
- Structural Designer: Carl Edelmann GmbH
- Graphic Designer: Eyedea Werbe GmbH
- Cartonboard Manufacturer: Sappi Alfeld GmbH
- Pro Carton Young Designers Award
The cream bottles and dispenser had already been developed when Edelmann became involved in the packaging concept. Edelmann started from the following idea: Yin and Yang represent harmony and balance – this harmony and balance was to be expressed at all levels. For this reason the packaging uses a frame of equal width. The product itself is a natural care product, natural care and purity should therefore also be expressed by the selected packaging material with its purity and high degree of whiteness. At present, the market segment is dominated by relatively simple cartons, and Edelmann attempted to present an exceptional product in exceptional packaging. The message: only a natural material may package a natural product. Nine months of development have certainly paid off: first sales numbers clearly show that there has never been a more successful product launch in the history of Deynique Cosmetics.
Jury Comments
The jury commented that this was an outstanding example of the skill of the carton maker. The general simplicity of the design was most effective and the “gap” between the top and bottom section drew the eye to the carton which would therefore give it greater visibility on the shelves which are generally crowded in this sector. The members of the Jury felt that the peerless quality of the carton, the simple design and effective use of print and finishing techniques, all came together to create an outstanding carton.