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Cost-effective and child-proof
- Carton Converter: A&R Carton Oy
- Brand Owner: Johnson & Johnson
- Structural Designer: Peter Andersson
- Graphic Designer: Johnson & Johnson
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2013
McNeil wanted A&R Carton to provide the ideal single-piece carton solution for its nicotine gum. The objective was a child-proof solution suitable for foods with barrier function and suited for fully automatic processing. The consumer was to be able to use the carton intuitively and remove the product easily. To ensure a favourable price and flexible delivery, conventional materials were to be used.
Child-proof solutions made of cartonboard are still rare, most are still made of plastic. But cartonboard is the preferred material for this product and the cartonboard selected met the strict requirements of the pharmaceutical industry as well as the wish of the brand owner and the consumers for high-quality appearance and sustainability. All objectives were met: security features, improved access to the product, intuitive use. Even the existing packing line could be used, with a few small modifications.
Jury Comments
The Chairman of the Judges said that he felt that the entrants in this category were by far the best he had seen for several years and this made the selection of finalists and a winner most difficult. Finally however they chose the Nicorette pack as it best fulfilled all the requirements in their opinion. It was a clever one-piece construction that could be packed at high speed and had excellent graphics that would attract attention at the point of sale. It was simple to open and offered ease of use so combining all the necessary elements for this type of product.