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Feel the emotion of exceptional quality
- Carton Converter: Hammer Lübeck Faltschachtelwerk
- Brand Owner: Wagner Pralinen GmbH
- Structural Designer: Hammer GmbH
- Graphic Designer: Michael Derpmann Atelier für visuelle Medien
- Cartonboard Manufacturer: Sappi
- Pro Carton Young Designers Award
Creating the link between emotional product presentation and a line of packaging where the high level of finish distinguishes it from other product developments: those were the specifications for the new craft-manufactured chocolate look as defined by the Wagner Pralinen GmbH and to be fulfilled by designer Michael Derpmann and the Hammer company. In line with the designer’s credo: “I don’t want a carton, I want emotions you can feel“, the close cooperation resulted in a product where the high level of finishing created a supreme individual brand look. The product is not only highly advanced in terms of finishing, but also in terms of functionality: in which type of packaging could the wafer-thin craft-manufactured chocolates be supplied safely? This challenge was solved by using high quality stable cartonboard and the design of the packaging. The results can be admired in selected confectionary outlets and sold extremely well, so well in fact that repeat production is on the cards. It is also suitable for ”private label use“ with small production runs and customer-specific printing by using insert labels.
Jury Comments
This carton certainly stood out in the category and caught the eye of the judges mainly due to the very high quality print. Whilst the construction is relatively simple, the main print image on the front of each carton used a technique so that the consumer seemed to be looking through a magnifying glass. This really attracted the judges and they believe this will also be true for consumers at the point of sale. The use of the quality print and finishing on a plain white background enhanced the appeal of this carton.