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Eggcellent
- Carton Converter: Alzamora Carton Packaging
- Brand Owner: Lidl
- Structural Designer: Alzamora Group
- Cartonboard Manufacturer: Baden Board
- European Carton Excellence Awards 2020
This packaging solution is a sustainable alternative to the egg packaging currently available on the market. It is simple, composed of two unique elements: a cellulose base and a lid. It can be printed on five sides to increase impact at the point of sale. The eggs are easy to remove through an opening in the top lid.
This solution uses material made from recycled fibres, which is recyclable and biodegradable. Enovo has developed a cost-effective, patented, machine solution to optimise the packing process.
Jury Comments
An egg carton, made to look attractive and premium but with minimal packaging that is recyclable and biodegradable. The construction gives more space for consumer communication and protects the product as well as any other packaging type.