Malmö Chokladfabrik Craft

• Carton Converter: Nordic Carton AB
• Brand Owner: Malmö Chokladfabrik
• Structural Designer: Pond Design
• Graphic Designer: Pond Design
• Cartonboard Manufacturer: Holmen Board and Paper
• European Carton Excellence Awards 2025

The Craft series from Malmö Chokladfabrik is a perfect match between luxury and functionality. Designed to resemble a letter, the packaging conveys a sense of personal connection, making the chocolate feel like a thoughtful gift. This understated elegance proves that “less is more,” with every design element serving a purpose.

The goal was to create a pack that felt innovative, high-end, and practical, while remaining cost-effective and sustainable. The result is an exceptionally lightweight solution that uses minimal cartonboard, reducing both material consumption and transport weight. The packaging is shipped flat, adding further efficiency to the supply chain.

A clever locking mechanism is concealed beneath the label, allowing the pack to be opened and resealed multiple times without damage, enhancing usability while maintaining its sleek look. Inside, a printed story on how chocolate is made adds depth to the brand experience, turning unboxing into a moment of discovery.

This is packaging that balances environmental responsibility with emotional impact, lightweight, elegant, and personal, it delivers maximum value with minimal material.