Music out of a box
The Offsetdruckerei Schwarzach (offset printers) were involved from the beginning of the project in September 2007, both as packaging suppliers and creators of ideas. Bohuslav Bereta, project manager and producer at ChurchSound, coordinated the graphic design and the interests of the distribution partners. Beate Fürtbauer, project manager at Offsetdruckerei Schwarzach, contributed the packaging ideas and marketingrelevant criteria. A number of suggestions were made by producers, musicians, recording studio experts and distribution partners. ChurchS ound is distributed directly via a German and Austrian trade publisher, as well as by several specialised media providers relevant to the target group in Germanspeaking countries and the Internet.
The distribution partners’ brief was to create functional packaging with ease-of use. Inserting the CDs was to be quick and easy. A high level of product protection was to be ensured, as was easy stacking and space-saving storage. The “layered” design guarantees excellent product protection.
Marketing were especially interested in a strong visual appeal to attract consumers’ attention. The product was to present itself as a “real experience”, so convincing creative musicians to buy. The packaging was to convey the comprehensive software package at a glance. The expected success came true. Bohuslav Bereta, project manager and producer at ChurchSound said:”Our experience with selling ChurchSound is: anyone holding the packaging in his hands is truly astounded.”