This design revisits the classic shape of Toblerone, a triangle. This shape is reproduced in a pyramid design in which the individual pyramids fold in to form a cube. As a result the Judges felt that the design would be well suited particularly to the gift market. The inner package is covered with a square carton that lends itself to effective transport and display. At first sight the outside is a square box. Once lifted, five pyramids shaped packages fold out, which could contain chocolates. The surprise effect and the recurring Toblerone shape appealed greatly to the judges.
Jury Comments
This design revisits the classic shape of Toblerone, a triangle. This shape is reproduced in a pyramid design in which the individual pyramids fold in to form a cube. As a result the Judges felt that the design would be well suited particularly to the gift market. The inner package is covered with a square carton that lends itself to effective transport and display. At first sight the outside is a square box. Once lifted, five pyramids shaped packages fold out, which could contain chocolates. The surprise effect and the recurring Toblerone shape appealed greatly to the judges.