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Cookbook with Content
- Carton Converter: The Alexir Partnership
- Brand Owner: Simply Cook
- Structural Designer: Path / The Alexir Partnership
- Graphic Designer: BandB
- Cartonboard Manufacturer: WestRock
- Pro Carton Young Designers Award
The concept of the Simply Cook Meal Kit allows the consumer to create a restaurant quality meal at home with an easy-to-follow recipe. The design needed to be vibrant but in keeping with the well-known e-commerce brand. It was their first step into the retail sector, so for the brand owners it was a key stage in their growth.
Jury Comments
Helping consumers select ingredients to cook a dish at home is not new but this presentation makes it so appealing by housing the ingredients in a clever structure that presents everything to the consumer in an enticing way. Add to that the colourful graphics, appetite appeal and product story then you have a total package that invites purchase.