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- Entrant name: Marie Falk
- Pro Carton Young Designers Award
Yes, this is for a happy ride! Save the trip with fun and healthy food. All in one package. Thanks to this innovative package solution, “Save the trip” has solved the problem of unhealthy snacks in the car and gives you an easy way to entertain your child with only one package.
Besides the healthy food, the package contains games and crosswords to make the trip go by faster. The concept can easily change its contents according to different markets and cultures. When the package is empty, it does not take up bulky space in the recycling bin and can be made entirely from cartonboard, depending on the content.
Jury Comments
This concept was appealing on many levels. The problem – how do you occupy your bored children sitting in the back of the car. The solution – a rectangular pack with several compartments that folds out with a hook that latches on the back of the front seat, presenting the child with games, pens and snacks to while away the time. Well considered and backed up with excellent graphic communication. Problem found – problem solved.