M&S Tart insert

Sustainable Protection

• Carton Converter: Firstan
• Brand Owner: Marks and Spencer
• Structural Designer: Firstan
• Graphic Designer: Marks and Spencer
• Cartonboard Manufacturer: BillerudKorsnäs
• European Carton Excellence Awards 2019

M&S Chilled Tarts used to be packaged in a carton with a single use black PE tray. As part of a proactive approach to reducing unnecessary plastic in packaging, a recyclable and sustainable replacement insert was designed. This required considerable creative thinking to design a cartonboard solution that could provide structural rigidity and securely hold the tart, whilst also being able to be manufactured efficiently and supplied flat-packed.