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Sealed-In Freshness
- Carton Converter: Rapid Action Packaging
- Brand Owner: Waitrose | Sainsbury
- Structural Designer: Quang Phung
- Graphic Designer: Gavin Lawrence
- Cartonboard Manufacturer: Iggesund
- Pro Carton Young Designers Award
This food tray is the first of its kind for the fresh meat market and it’s the world’s first that is modified atmosphere carton tray: it seals in freshness and extends product shelf life. The lightweight FSC/PEFC board and film laminate structure makes it significantly different from plastic versions. It is 20 % lighter and reduces oil-based plastics by up to 85 % and is widely recyclable. Its introduction is a direct response to the global environmental plastic issue.
Jury Comments
Simple is best. This particular material and format is innovative in that it is lightweight and yet is able to hold ready meals totally hygienically as it is able to be hermetically sealed. A totally new offer of carton material that means replacing current plastic food containers.