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Nutrition for athletes
- Entrant name: Isabel Laugerud Tabarini, Nancy Paulina Nieto, Fernanda Madrigal
- Pro Carton Young Designers Award 2016
„I Have Nuts“ is an organic and balanced trail mix for athletes, packed into two separate compartments with pre- and post-workout blends. Its pocket size makes it perfect to carry during training. In addition, the packaging is completely made of 100% recyclable materials! The vibrant colour palette brings joviality and playfulness to emphasize the double meaning behind the brand’s name. Experience the power of unboxing this product and show us that you’ve got the nuts. Break it open and enjoy!
Jury Comments
In the first instance this is a very attractive pack, structurally and graphically. But coupled to that is the marketing concept of nutrition for athletes where balanced nutrition is provided in each half the pack to be consumed pre and post activity. This concept is well executed by the pack design. So much so that the whole could even be marketable and commercialised.