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Very Appetising
- Carton Converter: AR Carton Oy
- Brand Owner: Fazer Mill & Mixes
- Structural Designer: Kaisa Pietilä/AR Carton Oy
- Graphic Designer: Dragon Rouge | SEK & Grey
- Cartonboard Manufacturer: Metsä Board
- AR Packaging Group AR Carton Oy
- European Carton Excellence Awards 2015
With a completely new solution for the product segment, this pack offers a decisive advance in terms of sustainability: no more annoying inner plastic bags which negatively affect the product’s convenience as well as its value appeal. Resealability has also been beautifully solved; simply press the corner and the pack is sealed. A number of other facets also make the contents very appetising.
Jury Comments
Cartons don’t need to be complex to offer consumer benefit. Simplicity is often one of the best qualities and this cereal pack for the brand Fazer, is just that. The judges were impressed with the consumer benefits of this carton only pack such as easy open/easy close, no inner bag or lining and a window on the side to show how much cereal was left. Total product communication practically without the need for non-carton material.