The packaging for Booja-Booja’s Rainbow Collection of chocolate truffles is designed to deliver a luxurious, opulent and quality consumer experience. The packaging was developed to provide outstanding top-tier shelf presentation and improved functionality with a less complex carton structure and fewer materials for better efficiency and environmental performance during production. The closure system has been carefully designed to enable optimised easy opening and reclosing.
A combination of bright colours, nice opening and closing feature and presentation of the chocolates really caught the judges attention. Add to that an unexpected carton tag inner for additional product communication made this a simple but effective pack.