Eye-catching finishes are perhaps less common on pharmaceutical packaging – this product sets new standards. Pharmaceuticals must also attract conumers at the point of sale – especially in the OTC sector. It’s almost impossible not to pick up the pack to check if the design really does emerge from the packaging. Once you have the packaging in your hands, a purchase is not far away.
Quite simply, it was the consumer communication aspect that drew the judges’ admiration. The printing effects and colourways with a combination of minimal graphics helps this pack tell the consumer exactly what this product does. The key being the holographic effect pictogram.