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Smart design
- European Carton Excellence Awards 2014
The main objective had already been set from the beginning: the design of the packaging was to be self closing after removal of the product to protect the contents against dust and UV light. MMP finally solved the problem by using a smart dispenser function. The characteristic tapered form and self closing drawers make the product unique, not only in the field of pharmaceuticals. Bausch & Lomb were successful in boosting the acceptance of the product significantly and generating increased sales.
