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- Carton Converter: Alzamora Group
- Brand Owner: Germaine de Capuccini
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards 2025
The promotional packaging for Germaine de Capuccini addresses the challenge of creating an original, functional, economical, and sustainable solution for the cosmetics sector. Replacing traditional plastic heat seals, the design features a 100% cartonboard interior that improves environmental impact while securely housing two products to ensure their protection during transport.
Its innovative opening system breaks away from conventional box formats, offering full product visibility and easy access when opened. The structure incorporates two strategically placed cuts that enable a clean, secure closure, preventing accidental openings and preserving the pack’s flawless presentation. These elements are thoughtfully integrated with the graphic design, enhancing visual coherence and brand expression.
Adding further value, the packaging includes two drawstrings that convert the box into a stylish carry bag, providing reusable, double functionality as an elegant gift presentation.
Easy to assemble, handle, and shelf-ready, this case elevates the cosmetic routine while distinguishing the product as a premium offering in a competitive market. Crafted entirely from FSC-certified cartonboard, it uses responsibly sourced materials. A major sustainable milestone is the complete elimination of the inner thermoformed plastic base, replaced by a bespoke cartonboard structure that combines protection with circularity.
