Efficient Beauty
- Carton Converter: Graphicsleader Packaging
- Brand Owner: Lactogal
- Structural Designer: Graphicsleader Packaging
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards
The pack has evolved from a simple and traditional rectangular shape to a more rounded and innovative construction. This resulted in a new and better image, with a clear family shape definition, a productivity increase (more units per sheet) and cartonboard reduction, with a direct impact on the pack cost, on recyclability needs, and on the CO2 footprint. Besides the savings, the new shape is appealing on the shelf, and also creates a clear brand identity.