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Best Face Forward
- Carton Converter: Alzamora Group
- Brand Owner: Gernetic International
- Structural Designer: Alzamora Group
- Cartonboard Manufacturer: BillerudKorsnäs
- European Carton Excellence Awards 2021
The “GER Coffer” was designed as an elegant pack in which to display two highend face creams for the celebration of the brand’s 50th anniversary. The case is made from 2 pieces – a hexagonal carton which opens to reveal the product and a simple band that encloses it, both of which combine to give the pack a solid structure for storage and display. The hexagonal pack opens up to reveal the face creams which are then pushed forward for easy removal. The packaging is made entirely of cartonboard, without any plastic elements, so is fully recyclable and biodegradable. The use of gold stamping throughout portrays a sense of luxury and premium quality while the unwrapping experience differentiates this product pack from its competitors.
Jury Comments
This packaging delights with its simple structural design and special unwrapping experience. When the gold embossed band is removed it reveals a highly decorated honey-comb shaped pack which invites the consumer to open it. Then comes the surprise as the inner pack pushes forward to present the contents. The combination of protective cover and floating product presentation inside is captivating! -Jury comment by Susanne Lippitsch