Moy Park and Sainsbury’s Breaded Chicken Tray

• Carton Converter: Graphic Packaging International
• Brand Owner: Sainsbury's
• Structural Designer: Graphic Packaging International
• Graphic Designer: Graphic Packaging International
• European Carton Excellence Awards 2025

With its kraft-effect appearance and high-quality printed graphics, the Moy Park and Sainsbury’s breaded chicken pack delivers shelf presence while aligning with growing consumer demand for sustainability and authenticity. Designed for fresh food applications, the pack offers a premium, artisanal look that stands out in refrigerated aisles, conveying freshness, quality, and environmental responsibility.

The natural, paper-based aesthetic creates a sense of craft and care, reinforced by precise print reproduction and strong colour contrast. The tactile surface complements the visual identity, enhancing both brand perception and shopper engagement. This combination of form and finish provides a distinctive packaging experience that builds trust and reinforces premium positioning.

The design replaces traditional plastic trays with a fiber-based alternative that reduces plastic use by up to 90%, depending on the application. The board is responsibly sourced and fully recyclable once the thin film liner is removed, supporting circularity without compromising product protection.

Lightweight, stackable, and production-line ready, the packaging balances visual storytelling with practical performance. The result is a modern, market-ready solution that combines sustainability, functionality, and standout design.