Magnum Temptation Ice Cream

Up to date = more sustainable + more cost-efficient

• Carton Converter: VG Nicolaus Kempten
• Brand Owner: Unilever
• Structural Designer: VG Nicolaus Kempten
• Graphic Designer: H1Q
• Cartonboard Manufacturer: Metsä
• European Carton Excellence Awards

Van Genechten had already designed the existing pack with metalised foil on both sides a few years ago, and was now faced with upgrading the premium product Magnum. The concept had been successful and led to the next challenge: reduce costs and improve sustainability. This was achieved using a specially coated cardboard and more efficient use of the materials.