headline press information

Date 27th March 2012 / www.procarton.com
Title News on the Pro Carton Congress: Packaging in a digital world
Text The facts: top European experts will be sharing their know-how and experience. Participants at the congress will gain practice-oriented insights on current developments and trends. The accompanying exhibition offers opportunities for hands-on trials of the future-oriented solutions with practical examples. And the new study, "The packaging effect: the role of cartons in media evaluation", gives numbers and facts on the efficacy of cartons in comparison with other media for the first time. More information and registration at www.procarton.com under "Congress": don't miss it!  
  The topic – "Packaging in a digital world" – will be a major focus for the packaging supply chain over the coming years. The more information, advertsing and purchasing that moves to the Internet, the more radical the changes in consumer behaviour, the more important the packaging: as the decisive ambassador for products in a real world, but especially as a marketing medium for the product and brand.

Packaging as the medium: a quantum leap
One of the congress highlights will no doubt be the presentation of the study "The packaging effect: the role of cartons in media evaluation" by Pointlogic International Media Consultants. First results of the study give an impression on the tremendous power of packaging in terms of sales and advertising for products and brands. For the first time, numbers and facts will be available on the efficacy of different communication channels: these numbers will dictate discussing the role of cartons as marketing instrument anew.

Testing practical solutions on the spot
Participants at the congress will be able to try future-oriented solutions hands-on in the accompanying exhibition – an opportunity for exploring coming developments and their consequences for the packaging market. The demonstration of GS1 applications promises to be especially revealing: using an interactive shelf, visitors to the congress will be able to test digital solutions on the spot. GS1 will be present with consultants from England and Germany. The shelf contains more than 70 products, where general and nutritional information can be accessed via various mobile applications. The data is provided directly by the brand owners and presented in a uniform manner. The exhibtion at the congress is presently being given the final touch (for up-to-date information see www.procarton.com under "Congress").

Design and networking at the Award Party
At the Award Party on the evening of 18. April, the 15th Pro Carton/ECMA Awards and the International Pro Carton Design Awards as well as the special award of the president will be presented. The Pro Carton/ECMA Award honours solutions which have already been put into practice on the market as they are both effective and sustainable. The Pro Carton Design Award also pays tribute to young, as yet unrealised ideas and opens a creative window into the future. Guests can expect a diversified evening with the presentation of the awards, an enjoyable showtime, cocktails and a flying dinner - with plenty of opportunity for networking.

Register now and have a say!
Participants at the congress are the most important decision makers and opinion leaders in the field of branded products – in specific, marketing managers, key account managers, buyers from branded goods companies and the retail trade, packaging designers, the packaging industry, as well as academia and media. Online registration is available at www.procarton.com under "Congress". This includes an attractive hotel offer for congress participants.

The congress fee includes the Pro Carton Award Party: € 790,– per person, plus VAT.

Congress languages are English and German (with simultaneous translation).

We are at your service for questions and further information:
Pro Carton Congress Office: congress@procarton.com
Suzanne Mc Ewen, Head of Marketing and Communications

Interactive shelf of GS1
Interactive shelf of GS1


Suzanne McEwen +43 1 218 6918 mcewen@procarton.com
Background Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.