German 
English 
French 
Spanish 
Italian 
Difficult to miss
- Carton Converter: Graphic Packaging International
- Brand Owner: Marks and Spencer
- Structural Designer: Graphic Packaging International
- Graphic Designer: Kestrel
- Cartonboard Manufacturer: Billerud Korsnäs
- European Carton Excellence Awards 2016
An innovative carton was wanted to promote a wonderful product. The result offers maximum visibility through a large window. The design on the base is angled and the product “leans” towards the consumer. This distinguishes the product presentation from all comparable products on the shelf and attracts the consumer’s attention.
