In conjunction with the 2nd European Consumer Packaging Perceptions Study, Pro Carton asked over 3,500 young people aged between 11 and 21 years their views on global issues and the environment. Some of the questions were the same as in the previously published adult study with additional questions particularly relevant to this age group.
If anything, Gen Z, as this age group is sometimes known, is even more environmentally conscious than the older age group. It is clear that they are environmentally aware, politically savvy and determined to effect change. Their voice needs to be heard. You can read the findings here or by clicking the image.