It was almost five years ago that I agreed to become General Manager of Pro Carton. I like to think we’ve come a long way in that time, but it couldn’t have been done without the team behind me.
First and foremost may I wish you all a very Merry Christmas! It’s also a time to reflect and I’d again like to pass on my personal thanks to everybody within the carton and cartonboard industry.
Most of us talk about the hardships that Covid-19 has brought but there have many positives, as we say in the UK “every cloud has a silver lining”. In the carton industry in particular, I think we have reason to be confident that overall we will come out of the pandemic stronger and with new and better ways of working.
The European Paper Recycling Council’s Monitoring Report, published in October 2020, contains statistics on the recycling rates achieved for paper based products as well as targets for the future.
In recent months, nearly all European countries have imposed wide-ranging measures restricting public life and almost bringing it to a complete standstill. Covid-19 has had a stranglehold on Europe and the world, making “Business as usual” no longer an option.
We are sure that many of you reading this newsletter are regular visitors to the Pro Carton website. But what you probably won’t know is that the Pro Carton sites had 142,000 hits last year, with over 100,000 unique visitors!
Two things that have proven extremely popular during the Covid-19 crisis are video conference calls – be they WhatsApp, Skype, House Party, Zoom, Microsoft Teams or whatever – and quizzes!
Social media is essential in any marketing strategy in the 21st century - it is a valuable tool for increasing awareness, reputation management and lead generation, offering benefits that other forms of marketing can’t compete with.
As many people in the carton industry will know, a new alliance was formed at the back end of last year called 4Evergreen to boost the contribution of fibre-based packaging in the circular economy.
Following months of discussion, OPRL (On-Pack Recycling Label), the body responsible for the use of recycling symbols in the UK, have published new guidelines which include coated cartonboard.
It’s certainly interesting times to be working in the packaging industry. The carton industry is slowly benefitting from a gradual move away from some plastics.
Horst Bittermann, President of the European Cartonboard Association, Pro Carton, took part in a short Q&A with Analyse: Deutschland where he discussed the sustainability of cartonboard compared with other packaging, as well as its 100% recyclability
There is a growing expectation from consumers, brands and retailers that the packaging they use will be truly recycled, in order to reduce its impact on the environment. Producers of cartonboard packaging are committed to delivering on this expectation. Cartonboard fibres are fully recyclable, that is without question.
How is the digital world impacting on packaging? Pro Carton spoke with American brand expert and author Dr. Vickie VanHurley about this issue and her experiences. She believes that building a brand begins with the packaging, now more than ever before.
The jury for the European Carton Excellence Award for outstanding cartonboard packaging solutions has now deliberated but they had a tough job in picking the winners. With a total of 122 entries to evaluate (the highest number for 10 years) selecting the winners was a very challenging task.
Pro Carton caught up with a few of the recent winners of the Young Designers award to find out what they are doing now.
What do you expect for the cartonboard and carton industry in the coming year and beyond?
One of the great things about TICCIT is that it teaches children about the circular economy but without them even knowing it!
What do international trend agencies have to say about the coming year? Pro Carton has compiled the most important forecasts for the retail trade, brands and packaging.
Swedish designer Marie Falk was the first person to be a double winner of the Pro Carton Young Designer Awards. Her innovative packaging solution Save the Trip followed her winning entry in the 2017 annual competition.
Hopefully you are aware of the major activities that Pro Carton undertake as part of our task to promote the benefits of cartons and cartonboard but you may not be aware of some of the other activities that Pro Carton get involved in and we thought it might be interesting to share some of these with you.
At the Pro Carton/PROPAK Austria Marketing Event in October 2018, Fairtrade Managing Director Hartwig Kirner made it clear that the recycling economy of the future has already begun.
We have been following developments on the Single Use Plastic legislation moving through the European Commission and how it might impact on the carton industry.
At the Pro Carton AGM on 8th June 2018 Roland Rex formally stood down as President of the association after eight years in the role and Horst Bittermann was duly elected as his replacement.