2020-03-12

Pro Carton – A social media strategy that delivers

Social media is essential in any marketing strategy in the 21st century - it is a valuable tool for increasing awareness, reputation management and lead generation, offering benefits that other forms of marketing can’t compete with.
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2020-03-12

The Green Shoots of 4Evergreen

As many people in the carton industry will know, a new alliance was formed at the back end of last year called 4Evergreen to boost the contribution of fibre-based packaging in the circular economy.
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2020-02-06

UK announce new coated board guidelines

Following months of discussion, OPRL (On-Pack Recycling Label), the body responsible for the use of recycling symbols in the UK, have published new guidelines which include coated cartonboard.
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2019-12-10

From the desk of the General Manager

It’s certainly interesting times to be working in the packaging industry. The carton industry is slowly benefitting from a gradual move away from some plastics.
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2019-08-01

Cartonboard Q&A with Horst Bittermann featured in Analyse: Deutschland

Horst Bittermann, President of the European Cartonboard Association, Pro Carton, took part in a short Q&A with Analyse: Deutschland where he discussed the sustainability of cartonboard compared with other packaging, as well as its 100% recyclability
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2019-07-02

Cartonboard fibres are fully recyclable

There is a growing expectation from consumers, brands and retailers that the packaging they use will be truly recycled, in order to reduce its impact on the environment. Producers of cartonboard packaging are committed to delivering on this expectation. Cartonboard fibres are fully recyclable, that is without question.
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2019-07-02

The Future of Omni-Channel Packaging

How is the digital world impacting on packaging? Pro Carton spoke with American brand expert and author Dr. Vickie VanHurley about this issue and her experiences. She believes that building a brand begins with the packaging, now more than ever before.
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2019-07-02

The European Excellence Award – Best Ever!

The jury for the European Carton Excellence Award for outstanding cartonboard packaging solutions has now deliberated but they had a tough job in picking the winners. With a total of 122 entries to evaluate (the highest number for 10 years) selecting the winners was a very challenging task.
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2019-07-02

Where are they now?

Pro Carton caught up with a few of the recent winners of the Young Designers award to find out what they are doing now.
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2019-07-01

Nine questions to Horst Bittermann, President of Pro Carton

What do you expect for the cartonboard and carton industry in the coming year and beyond?
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2019-03-05

The Circular Economy for Kids!

One of the great things about TICCIT is that it teaches children about the circular economy but without them even knowing it!
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2019-03-05

Retail trade, brands and packaging – the trends 2019

What do international trend agencies have to say about the coming year? Pro Carton has compiled the most important forecasts for the retail trade, brands and packaging.
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2019-03-05

Double Top – Interview with Marie Falk

Swedish designer Marie Falk was the first person to be a double winner of the Pro Carton Young Designer Awards. Her innovative packaging solution Save the Trip followed her winning entry in the 2017 annual competition.
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2019-03-05

What does Pro Carton do?

Hopefully you are aware of the major activities that Pro Carton undertake as part of our task to promote the benefits of cartons and cartonboard but you may not be aware of some of the other activities that Pro Carton get involved in and we thought it might be interesting to share some of these with you.
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2018-12-04

Sustainability - a concept from yesterday or for tomorrow?

At the Pro Carton/PROPAK Austria Marketing Event in October 2018, Fairtrade Managing Director Hartwig Kirner made it clear that the recycling economy of the future has already begun.
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2018-12-04

Sustainability & Regulatory Affairs Update

We have been following developments on the Single Use Plastic legislation moving through the European Commission and how it might impact on the carton industry.
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2018-06-16

Welcome to the New President

At the Pro Carton AGM on 8th June 2018 Roland Rex formally stood down as President of the association after eight years in the role and Horst Bittermann was duly elected as his replacement.
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2018-06-15

Sustainability & Regulatory Affairs

The European Commission have suggested that national contributions to the EU's trillion-euro budget should be based in part on the amount of plastic packaging waste they produce, while direct payments to environmental projects under the LIFE programme increase by 50%, said last month as it unveiled proposals for the bloc's post-2020 seven-year budget.
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2017-12-11

Pro Carton challenges draft EU plastics strategy

The European Commission has been working on a Plastics Strategy to tackle the problem of plastic waste in the seas and on the streets.
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2017-12-11

No Story. No Glory.

Advertising was yesterday, at least according to marketing guru and master story teller Markus Gull at the recent Pro Carton PROPAK Austria Marketing Event.
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2017-12-11

Award helps open doors!

Pro Carton caught up with Magdalena Witkowicz, twice a finalist in the Pro Carton Young Designers Award, who landed a plum job at an international design agency.
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2017-12-10

From the desk of the General Manager

Most of you will have seen on TV, or read about in the press, the problems that plastic packaging is causing, particular in polluting our oceans.
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2017-09-22

Inside the Jury

A new addition to the judging panel this year was Dr. Janet Shipton who is already very familiar with the Carton Excellence Award not as a judge but as an entrant from her time at Chesapeake/MPS.
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2017-07-03

Round Table discussion with Roland Rex (President Pro Carton) and Andreas Blaschke (President ECMA)

What are your expectations for your industries over the next 12 months?
RR - All indicators for private consumption are positive in Europe so the demand for FMCG packaging will grow. This will help to fill some of the spare production capacities. Changing shopping behaviour to a diversified omni-channel shopping environment and digitalization will both create new opportunities. I feel that industry consolidation will help create stronger, more cost efficient and innovative businesses which can fulfil our customers’ requirements and, importantly, be profitable.
AB – Volume should be good over the next year as the economy is picking up. Margins, however, remain under pressure since raw material prices are up and hard to recover. I don’t expect to see much further consolidation or largescale rationalisation in the short term as many companies have been through a period of change which is often followed by a period of integration and stability.
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