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Lanzamiento de Ricki Recycle en el Día Mundial del Reciclaje

Ricki Recycle, uno de los cinco Defensores del Envase de Carton, ha lanzado una campaña para fomentar el reciclaje. Puedes verlo enfrentarse al Monstruo de los Residuos como parte del Día Mundial de Reciclaje.

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The Carton Campaigners are Coming!

Packaging preserves & protects products from damage. But not everything is Recyclable, Biodegradable or Reusable. We need to become more responsible. We need a team to lead us, to help us, to inspire us, to show us, to make us more responsible! #CartonCampaigners

The Carton Excellence Award Presentations 2019

Lots of interviews and other videos from the European Carton Excellence Awards Presentation in Malta.

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Naturally sustainable – Perception of products packed in cartonboard much more positive

How products are viewed by the consumer depends on the packaging material. This is the conclusion of a study carried out by Justus Liebig University Giessen on behalf of FFI (the German Carton Association) and Pro Carton. This study, conducted amongst 1252 consumers in Germany, shows that organic products are viewed more positively if they are packaged sustainably, i.e. in folding cartons. Folding cartons are better in their eyes, are of higher quality and, above all, are more sustainable. This study is now available in English as well as the original German.

The Future of Omni Channel Packaging – Dr. Vickie VanHurley – July 2019 Interview Series:

Q1. What is the difference between multi-channel and omni-channel in your definition?

Q2. How do you apply the omni-channel-understanding to packaging?

Q3. Besides protection of the contents what’s the role of packaging?

Q4. Will packaging in the future be more or less important?

Q5. What has changed for packaging through the internet?

Q6. What will change in the role and function of packaging in the future?

Q7. How important will sustainability be in marketing communication?

Q8. How would you rank cartonboard packaging in relation to other materials?

Q9. Are the world markets of packaging converging or are differences growing between, say USA, Europe, Asia?

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The 5Rs of Responsibility

Pro Carton added Renew and Replace to the traditional 3Rs of Reduce, Reuse, Recycle – to create the 5Rs of Responsibility. Cartonboard packaging is renewable, recyclable and biodegradable and, in many cases, can be used to replace less sustainable materials.  Here are the 5Rs of Responsibility – take a look:

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Sustainable Packaging – what does it mean ?

Want to know why cartons are the perfect example of the circular economy?  With 85% of paper and cartonboard packaging in Europe recycled, there is no better form of packaging for the environment.

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¿Qué es TICCIT ?

TICCIT es un programa de extensión educativa que enseña a los niños sobre la economía circular