Two Sides – 9th August 2021:

Anyone who’s ever wrestled with a piece of packaging that seems to have been designed to be as difficult to open as possible should consider that no matter how tough the task, it’s a lot tougher if you’re disabled. From the simplest cardboard box to the most complex multilayered system, packaging is often designed around the product rather than the person, which can make life a lot more challenging for those with a disability.

But companies and brands are starting to realise that packaging should be designed for everyone, regardless of disability, and that good packaging can also serve as a vehicle for inclusion, personalisation and social connection. “With accessible packaging, you want to give the customer options and design as many routes as possible,” says Kevin Marshall, Creative Director of Design at Microsoft. “Users should interact with the product on their own terms.”

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