{"id":294225,"date":"2024-03-12T10:25:24","date_gmt":"2024-03-12T10:25:24","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294225"},"modified":"2024-03-18T10:50:14","modified_gmt":"2024-03-18T10:50:14","slug":"new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern\/","title":{"rendered":"Un nuovo studio europeo rivela che, nonostante le guerre e l'inflazione, il cambiamento climatico rimane la preoccupazione numero uno"},"content":{"rendered":"
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I risultati di un nuovo studio sulla percezione degli imballaggi da parte dei consumatori europei rivelano che il cambiamento climatico (68%), il costo della vita (66%) e la guerra (56%) sono i tre problemi pi\u00f9 importanti per i consumatori. Parallelamente, nonostante queste importanti preoccupazioni globali, 62% degli intervistati europei hanno dichiarato che uno stile di vita sostenibile \u00e8 diventato \"pi\u00f9 importante\" o \"molto pi\u00f9 importante\" negli ultimi due anni.<\/strong><\/em><\/p>\n

L'indagine - commissionata da Pro Carton, la principale associazione europea dei produttori di cartone e cartoncino, e condotta da Perspectus Global - ha intervistato oltre 5.000 consumatori in cinque Paesi europei - Germania, Francia, Italia, Spagna e Regno Unito - per esplorare il loro atteggiamento nei confronti dell'ambiente e la percezione degli imballaggi.<\/strong><\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Le preoccupazioni globali in cima alle classifiche<\/strong><\/p>\n

In Italia (77%), Spagna (72%) e Francia (70%), il cambiamento climatico si \u00e8 classificato come il problema pi\u00f9 importante per i consumatori, mentre il Regno Unito ha indicato il costo della vita come il pi\u00f9 grave (75%). La Germania - con un milione di rifugiati dall'Ucraina nel Paese - ha espresso la sua maggiore preoccupazione per la guerra (66%) e per le generazioni pi\u00f9 anziane il cambiamento climatico \u00e8 stata la loro maggiore preoccupazione, con gli ultrasessantenni che hanno superato la media europea con 71%.<\/p>\n

Nonostante ci\u00f2, l'indagine ha evidenziato che i consumatori continuano a dedicare tempo all'ambiente, ad esempio al riciclaggio, con poco meno della met\u00e0 (49%) degli intervistati che ha dichiarato di riciclare di pi\u00f9 rispetto a un anno fa.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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La fiducia nel riciclo sale<\/strong><\/p>\n

Alla domanda su quali materiali di imballaggio possono essere riciclati, l'indagine ha evidenziato che i consumatori europei dimostrano un livello di fiducia lodevole. 82% delle persone hanno espresso un grado sufficiente di fiducia nella loro capacit\u00e0 di discernere tra imballaggi riciclabili e non riciclabili.<\/p>\n

In particolare, vi \u00e8 una solida fiducia nella riciclabilit\u00e0 dei materiali sostenibili, come il cartone ondulato e i cartoni pieghevoli, con livelli di fiducia che raggiungono rispettivamente 90% e 87% in media in Europa. Ci\u00f2 indica un'accettazione e un sostegno diffusi di pratiche di raccolta e riciclaggio consolidate, che sottolineano in particolare le caratteristiche di riciclabilit\u00e0 dei principali materiali di imballaggio.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Colmare il divario di percezione per la fiducia dei consumatori<\/strong><\/p>\n

Sebbene una parte consistente dei consumatori europei si dichiari disposta a pagare di pi\u00f9 per un imballaggio ecologico, lo studio rivela percezioni contrastanti degli sforzi dei rivenditori e dei proprietari dei marchi in questo settore. Il 58,2% dei consumatori dell'UE ritiene che le aziende stiano facendo abbastanza, mentre il 41,8% indica che c'\u00e8 ancora molto da fare. L'Italia si distingue maggiormente, con 66% di consumatori che ritengono che le aziende siano sulla strada giusta, seguita da Regno Unito (63%), Germania e Spagna (56%), mentre la Francia ha opinioni meno ottimistiche (50%).<\/p>\n

Ci\u00f2 rappresenta un'opportunit\u00e0 per i rivenditori e i proprietari di marchi di rispondere alle preoccupazioni dei consumatori, comunicare efficacemente le loro iniziative di sostenibilit\u00e0 e offrire opzioni di imballaggio pi\u00f9 ecologiche per colmare il divario e guadagnare fiducia.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Fare clic sull'immagine per vedere lo studio completo e i risultati<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Commentando i risultati dell'ultimo sondaggio, Winfried Muehling, direttore marketing e comunicazione di Pro Carton, ha dichiarato: \"Nonostante le continue preoccupazioni legate al conflitto globale e all'economia, \u00e8 chiaro che le questioni ambientali rimangono in cima all'agenda dei consumatori. Come terzo studio di Pro Carton sulla percezione degli imballaggi, i risultati riflettono molto bene questo dato, dipingendo un quadro chiaro del fatto che la sostenibilit\u00e0 \u00e8 importante per i consumatori europei, e che essi sono disposti ad agire di conseguenza.\"<\/p>\n

\"Le aziende che danno priorit\u00e0 a soluzioni di imballaggio ecologiche, riducono al minimo i materiali superflui e assicurano la riciclabilit\u00e0, sono estremamente ben posizionate per conquistare questo segmento di mercato in crescita e ottenere un vantaggio competitivo. I consumatori europei sostengono e si fidano pienamente del sistema di raccolta e riciclaggio del cartone. \u00c8 molto positivo vedere questo risultato e, a nome di Pro Carton e dei suoi membri, ci auguriamo che questa ricerca sia perspicace, apra le porte alla discussione e serva da motivazione per guidare la nostra societ\u00e0 verso l'obiettivo comune di un'economia circolare sostenibile.\"<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

I risultati di un nuovo studio sulla percezione degli imballaggi da parte dei consumatori europei rivelano che il cambiamento climatico (68%), il costo della vita (66%) e le guerre (56%) sono i tre problemi pi\u00f9 sentiti dai consumatori.<\/p>","protected":false},"author":1286,"featured_media":294196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,242],"tags":[],"class_list":["post-294225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"\nNew European study reveals that despite war and inflation, climate change remains number one concern - Pro Carton<\/title>\n<meta name=\"description\" content=\"European consumer packaging perceptions study reveals climate change, cost of living & warfare are the 3 largest issues affecting consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New European study reveals that despite war and inflation, climate change remains number one concern - 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