{"id":293749,"date":"2024-01-18T16:21:25","date_gmt":"2024-01-18T16:21:25","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293749"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T16:25:48","slug":"pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international\/","title":{"rendered":"Studio di caso PCYDA: Il viaggio di Ishita: da Pro Carton Young Designers Award a Graphic Packaging International"},"content":{"rendered":"
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Ishita Arora, una talentuosa studentessa di Product Design che studia alla Nottingham Trent University, ha intrapreso un viaggio trasformativo nel mondo del packaging. Il suo successo \u00e8 iniziato con la vittoria del prestigioso 2022 UK Pro Carton Young Designers Award, che l'ha resa la candidata perfetta per iniziare un tirocinio presso l'azienda leader mondiale nel settore degli imballaggi di consumo a base di fibre -. Internazionale di imballaggio grafico<\/a>.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Cresciuta in India, dove descrive la sua cultura come vasta, rumorosa e accattivante, Ishita \u00e8 stata abituata a pratiche come il riutilizzo di sacchetti di plastica monouso, che a loro volta l'hanno resa ancora pi\u00f9 impegnata nella promozione di uno stile di vita sostenibile. La sua passione per la sostenibilit\u00e0 ha plasmato la sua identit\u00e0 di designer, guidata dalla convinzione che il design, in particolare quello degli imballaggi, debba essere accessibile a tutti.<\/p>\n

Avendo studiato negli Stati Uniti, nel Regno Unito e in India, il variegato background educativo di Ishita e la sua passione per la creativit\u00e0 l'hanno ispirata ad avviare una piccola attivit\u00e0 artistica durante la pandemia di Covid-19 nel 2020, sperimentando forme d'arte tradizionali indiane come l'intricato stile di ricamo chikankari, ma anche attivit\u00e0 contemporanee come la fotografia e il modellismo.<\/p>\n

Rafforzando ulteriormente il suo amore per le arti, Ishita ha iniziato un programma di laurea in Product Design nel settembre 2021 presso la Nottingham Trent University. \u00c8 stato durante il primo anno che Ishita ha lasciato il segno entrando nel Pro Carton Young Designers Award. Il suo occhio attento alle nicchie di mercato l'ha portata a ridisegnare il packaging di un assorbente mestruale in cartone per un marchio rinomato. Sempre<\/em>evidenziando le sue credenziali sostenibili e inclusive. L'obiettivo di Ishita era quello di creare una soluzione di packaging ecologica per quello che \u00e8 un prodotto sanitario essenziale per le donne. La confezione in cartoncino d\u00e0 una seconda vita alla scatola esterna, trasformandola in un supporto una volta aperta. Inoltre, le dimensioni e la forma della scatola organizzano il prodotto all'interno, rendendolo facile da conservare.<\/p>\n

Ishita \u00e8 stata incoronata vincitrice del 2022 UK Pro Carton Young Designers Award per il suo progetto, presentato al BPIF Cartons Summer Event da Jon Clark, General Manager, BPIF Cartons, l'associazione nazionale britannica dell'industria del cartone e del cartoncino. Il suo successo e la sua comprensione dei processi di progettazione end-to-end l'hanno spinta a cercare opportunit\u00e0 di collocamento nel settore dell'imballaggio, che l'hanno portata a ottenere un ruolo presso Graphic Packaging International, membro di Pro Carton e fornitore leader di soluzioni di imballaggio per il consumatore a base di fibre, tra cui cartoni pieghevoli, tazze e imballaggi per il foodservice.<\/p>\n

Guardando avanti, Ishita immagina un futuro in cui collaborer\u00e0 con aziende affini che condividono i suoi valori. L'Pro Carton Young Designers Award ha illuminato la creativit\u00e0 di Ishita e ora l'industria del packaging \u00e8 diventata una base per le sue aspirazioni. Con l'Pro Carton Young Designers Award che ha mostrato il luminoso mondo dell'imballaggio alla nuova generazione, Ishita ha dimostrato che ci sono infinite opportunit\u00e0 di avere un impatto significativo come giovane designer che entra nel settore dell'imballaggio. Benvenuti nel mondo colorato del cartone e dei cartoni pieghevoli.<\/p>\n

Jon Clark, direttore generale di BPIF Cartons, ha commentato<\/strong>Riteniamo che fornire una piattaforma per celebrare e riconoscere le giovani menti creative con l'UK Pro Carton Young Designers Award e metterle di fronte ai nostri membri sia cos\u00ec prezioso per continuare il successo del nostro settore. Ishita \u00e8 l'esempio perfetto di come il collegamento tra l'attuale e la prossima generazione di progettisti di imballaggi porti molti vantaggi reciproci, il tutto per promuovere ulteriormente la sostenibilit\u00e0 del cartone\".<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Clicca qui <\/a>per fare un viaggio a ritroso nel tempo, quando Ishita \u00e8 stata premiata da Jon Clark di BPIF Cartons con il premio UK Young Designers Award 2022.<\/p>\n<\/div>\n<\/section>\n

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ENTRA ORA!<\/h4>\n

Sono aperte le iscrizioni all'Pro Carton Young Designers Award 2024:<\/p>\n<\/div>\n<\/section>\n

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Leggete la storia di Ishita Adora che \u00e8 stata incoronata vincitrice del PCYDA 2022 del Regno Unito per la sua riprogettazione del packaging degli assorbenti mestruali in cartone per il marchio \"Always\".<\/p>","protected":false},"author":1286,"featured_media":293805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,77,242],"tags":[],"class_list":["post-293749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-national-activities","category-procarton"],"yoast_head":"\nPCYDA Case Study: Ishita\u2019s journey: from Pro Carton Young Designers Award to Graphic Packaging International - Pro Carton<\/title>\n<meta name=\"description\" content=\"Ishita Adora crowned winner of 2022 UK PCYDA for her cartonboard menstrual pad packaging redesign for the Always brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCYDA Case Study: Ishita\u2019s journey: from Pro Carton Young Designers Award to Graphic Packaging International - 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