{"id":293372,"date":"2023-12-05T10:09:41","date_gmt":"2023-12-05T10:09:41","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293372"},"modified":"2023-12-17T21:08:05","modified_gmt":"2023-12-17T21:08:05","slug":"a-reflection-on-packaging-europe-sustainable-packaging-summit-winfried-muehling","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/a-reflection-on-packaging-europe-sustainable-packaging-summit-winfried-muehling\/","title":{"rendered":"Una riflessione su Packaging Europe - Sustainable Packaging Summit - Winfried Muehling"},"content":{"rendered":"
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Quest'anno, per la prima volta, abbiamo partecipato al Sustainable Packaging Summit come media partner di Packaging Europe e abbiamo tenuto una presentazione sul tema \"Circolarit\u00e0 - leadership e responsabilit\u00e0\".<\/p>\n

Siamo molto selettivi quando scegliamo le partnership con i media e quando abbiamo discusso l'opportunit\u00e0 con Packaging Europe non abbiamo avuto dubbi.<\/p>\n

Quando abbiamo letto il programma dell'anno precedente, \u00e8 stato chiaro che Pro Carton doveva essere presente all'evento del 2023. L'agenda del 2022 era molto incentrata sugli imballaggi in plastica e, dato che Packaging Europe ospitava l'evento, attirava dirigenti da tutta la catena del valore.<\/p>\n

Oltre alla partnership con i media, eravamo desiderosi di partecipare al programma e di condividere il nostro punto di vista sul packaging sostenibile. E in questo periodo di discussioni sul PPWR, quale argomento migliore dell'economia circolare? Abbiamo aggiunto altre due dimensioni all'argomento: la leadership e la responsabilit\u00e0.<\/p>\n

Pi\u00f9 di 500 delegati hanno partecipato all'evento. All'ordine del giorno c'erano tutti gli argomenti che fanno muovere il nostro settore. Due giorni ricchi di presentazioni stimolanti e un'atmosfera di condivisione, ascolto e scambio.<\/p>\n

L'evento si \u00e8 svolto nel Beurs van Berlage, un monumento nazionale nel centro storico di Amsterdam, a pochi passi dalla Stazione Centrale.<\/p>\n

Le presentazioni si sono svolte in due fasi parallele nel corso delle due giornate. Una fase era dedicata al tema della \"Strategia\", l'altra all'\"Innovazione\". Argomenti ben scelti e presentazioni altamente professionali.<\/p>\n

Le pause caff\u00e8 hanno offerto molto tempo per scambiare idee con gli altri partecipanti. Una grande opportunit\u00e0 per fare rete, discutere e scambiare idee.<\/p>\n

Sia Packaging Europe che Pro Carton hanno sottolineato l'importanza della cooperazione e hanno confermato il forte interesse a rafforzare ulteriormente le relazioni. Raccomandiamo ai nostri membri di mettere in agenda il Sustainable Packaging Summit per il 2024. Ci stiamo preparando ad ampliare la nostra collaborazione e a diventare nuovamente media partner.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Pro Carton ha partecipato al Sustainable Packaging Summit come media partner di Packaging Europe e ha tenuto una presentazione sul tema \"Circolarit\u00e0 - leadership e responsabilit\u00e0\".<\/p>","protected":false},"author":1286,"featured_media":292248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,77,242],"tags":[],"class_list":["post-293372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-national-activities","category-procarton"],"yoast_head":"\nA Reflection on Packaging Europe \u2013 Sustainable Packaging Summit - Winfried Muehling - Pro Carton<\/title>\n<meta name=\"description\" content=\"Pro Carton took part in the Sustainable Packaging Summit as a media partner of Packaging Europe and gave a presentation on the topic of "Circularity - leadership and responsibility".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/a-reflection-on-packaging-europe-sustainable-packaging-summit-winfried-muehling\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Reflection on Packaging Europe \u2013 Sustainable Packaging Summit - 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