{"id":292266,"date":"2023-09-28T14:06:27","date_gmt":"2023-09-28T13:06:27","guid":{"rendered":"https:\/\/www.procarton.com\/?p=292266"},"modified":"2023-09-29T15:16:33","modified_gmt":"2023-09-29T14:16:33","slug":"mcdonalds-pushes-back-at-eu-reusable-packaging-mandate","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/mcdonalds-pushes-back-at-eu-reusable-packaging-mandate\/","title":{"rendered":"McDonald's si oppone all'obbligo di riutilizzare gli imballaggi nell'UE"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3 style=\"text-align: center;\"><strong>L'azienda di fast food pi\u00f9 grande al mondo ritiene che la plastica riutilizzabile ostacoli i suoi sforzi di sostenibilit\u00e0 e favorisca i furti.<\/strong><\/h3>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p class=\"Sean\">Le aziende di fast-food, guidate da McDonald's, si oppongono ai requisiti dell'UE in materia di riutilizzo, sostenendo che ci\u00f2 sta facendo arretrare i loro sforzi di sostenibilit\u00e0.\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-28\/mcdonald-s-resists-eu-push-to-mandate-reusable-packaging#xj4y7vzkg\">Bloomberg News.<\/a><\/p>\n<p class=\"Sean\">McDonald's ha espresso le proprie riserve sulla proposta dell'UE, affermando che essa rappresenta un notevole allontanamento dagli sforzi che da tempo compie per ridurre l'impatto ambientale della plastica nei propri ristoranti.<\/p>\n<p class=\"Sean\">Attualmente, la quasi totalit\u00e0 (94%) degli imballaggi dell'azienda in Europa \u00e8 a base di fibre, soprattutto fibre di legno. La plastica \u00e8 ancora utilizzata per i rivestimenti delle tazze calde e fredde, ma McDonald's sta sviluppando anche una tazza senza plastica.<\/p>\n<p class=\"Sean\">In una recente intervista, Jon Banner, global chief impact officer di McDonald's, ha dichiarato di aver effettivamente eliminato la plastica dai propri locali. Se dovessero rispettare pienamente i mandati dell'UE, ha riconosciuto che l'enfasi posta dall'UE sulla riutilizzabilit\u00e0 li costringerebbe a reintrodurre la plastica nei loro ristoranti, con l'obiettivo generale di garantire un riutilizzo ripetuto e sostenibile.<\/p>\n<p class=\"Sean\">\"Abbiamo praticamente eliminato la plastica dai nostri ristoranti\", ha detto Banner. \"Ora, come risultato del riutilizzo, dovremo finire per reintrodurre la plastica nei nostri ristoranti con l'obiettivo di riutilizzarla e riutilizzarla e riutilizzarla\".<\/p>\n<p class=\"Sean\">La ricerca di McDonald's suggerisce che i bicchieri devono essere riutilizzati da 50 a 100 volte per renderli preferibili, dal punto di vista ambientale, ai prodotti monouso. \"Nell'esperienza reale non ci avviciniamo neanche lontanamente a questo risultato\", ha detto Banner.<\/p>\n<p class=\"Sean\">La pi\u00f9 grande catena di fast food del mondo ha sperimentato l'offerta di tazze riutilizzabili in diversi paesi europei, secondo quanto riportato da\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-28\/mcdonald-s-resists-eu-push-to-mandate-reusable-packaging#xj4y7vzkg\">Bloomberg<\/a>e dice che molti di essi semplicemente scompaiono. \u00c8 il caso della Germania, dove i clienti che scelgono materiali riutilizzabili pagano un deposito di 2 euro ($2,10), ma solo 40% di tazze tornano ai ristoranti.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La pi\u00f9 grande azienda di fast food del mondo, McDonalds, ritiene che la plastica riutilizzabile ostacoli i suoi sforzi di sostenibilit\u00e0 e favorisca i furti.<\/p>","protected":false},"author":1286,"featured_media":292267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,228,241,52],"tags":[],"class_list":["post-292266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-eu-political-news","category-legislation","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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