{"id":290024,"date":"2023-07-12T19:48:19","date_gmt":"2023-07-12T18:48:19","guid":{"rendered":"https:\/\/www.procarton.com\/?p=290024"},"modified":"2023-07-18T19:51:09","modified_gmt":"2023-07-18T18:51:09","slug":"an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/","title":{"rendered":"Intervista a Sanjeev Das, responsabile della ricerca e dello sviluppo di packaging e sistemi per gelati di Unilever"},"content":{"rendered":"
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Siamo lieti di avere Sanjeev Das<\/a>, responsabile della ricerca e dello sviluppo di packaging e sistemi per gelati di Unilever, sieder\u00e0 nuovamente nella giuria nel 2023. Sanjeev \u00e8 un giudice sia per l'European Carton Excellence Award (ECEA<\/a>) e l'Pro Carton Young Designers Award (PCYDA<\/a>).<\/p>\n

Sanjeev ha studiato ingegneria degli imballaggi e vanta circa 20 anni di esperienza in diverse categorie di business nei prodotti di consumo e nel settore sanitario. \u00c8 un convinto sostenitore del packaging esperienziale attraverso una sintesi di design, materiali sostenibili, tecnologia e partnership.<\/p>\n

Mentre ci avviciniamo alle fasi finali dell'Awards 2023, con le candidature di ECEA e PCYDA gi\u00e0 selezionate da Sanjeev e dalla giuria e con le votazioni pubbliche che si apriranno a luglio, abbiamo chiesto a Sanjeev di darci alcune informazioni sul suo ruolo nella giuria.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Come \u00e8 nato il suo coinvolgimento nell'ECEA e nel PCYDA Awards?<\/strong><\/p>\n

Pro Carton mi ha proposto di giudicare le iscrizioni all'Award nel 2022. Ho pensato che sarebbe stato gratificante far parte della giuria, e non mi sbagliavo! Sono felice di aver accettato la sfida: abbiamo esaminato creazioni entusiasmanti sia di esperti del settore (ECEA) che di giovani menti creative (PCYDA).<\/em><\/p>\n

Quali sono gli elementi specifici che VOI osservate e cercate nelle voci?\u00a0 <\/strong><\/p>\n

Sono particolarmente interessato al problema del consumatore che viene risolto da ciascuna creazione di cartoni in questi Awards. Cerco anche di capire l'intuizione che sta dietro al cartone e in che modo il cartone \u00e8 unico. Cerco la creativit\u00e0 pratica, come elemento di differenziazione. Cerco anche di ottenere un'ottima esperienza complessiva per l'utente con il cartone. La combinazione di questi elementi \u00e8 per me vincente.<\/em><\/p>\n

Questo deve essere diverso per ECEA e per PCYDA? Quali sono le differenze?\u00a0\u00a0<\/strong><\/p>\n

Le differenze principali sono che per l'ECEA, oltre a quanto detto in precedenza, \u00e8 importante la competenza tecnica e il modo in cui viene eseguita. Le candidature ECEA sono cartoni gi\u00e0 in produzione, quindi la finitura complessiva del prodotto, i dettagli e l'estetica della soluzione sono tutti elementi che cerco. Naturalmente, sono anche attratto da quelle proposte che sono sostenute da un approccio sostenibile E2E!<\/em><\/p>\n

Perch\u00e9 consiglierebbe a un giovane studente di entrare nel PCYDA? Cosa c'\u00e8 dentro per loro? <\/strong><\/p>\n

Il PCYDA Award \u00e8 un'ottima piattaforma per gli studenti che vogliono essere riconosciuti per aver mostrato la loro genialit\u00e0 creativa! Questa \u00e8 anche l'occasione per presentare soluzioni ai problemi dei consumatori - guardate \"Sacchetti doppi per popcorn e bevande<\/a>\" e \"Nastro per altalena<\/a>\" - I vincitori del PCYDA nel 2022. Il PCYDA \u00e8 un ottimo punto di partenza per chi \u00e8 ambizioso e vuole dare forma al pensiero progettuale del futuro. Speriamo di vedere i vostri progetti nel 2024!<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Nota:<\/strong><\/p>\n

ECEA<\/strong> Le voci devono essere state prodotte per la vendita negli ultimi 3 anni e vendute sul mercato europeo.\u00a0 PCYDA<\/strong> \u00e8 aperto a tutti gli studenti di design in Europa che non lavorano come professionisti.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sanjeev Das, responsabile della ricerca e dello sviluppo di packaging e sistemi per gelati di Unilever, fa parte della giuria nel 2023 per ECEA e PCYDA.<\/p>","protected":false},"author":1286,"featured_media":289510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,242],"tags":[],"class_list":["post-290024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"\nAn interview with Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever - Pro Carton<\/title>\n<meta name=\"description\" content=\"Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever, sits on the judges panel in 2023 for ECEA and PCYDA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An interview with Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever - 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