{"id":289970,"date":"2023-07-13T19:48:48","date_gmt":"2023-07-13T18:48:48","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289970"},"modified":"2023-07-18T19:52:22","modified_gmt":"2023-07-18T18:52:22","slug":"update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/","title":{"rendered":"Aggiornamento sui nuovi Workstream Marketing e Public Affairs di Pro Carton."},"content":{"rendered":"
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Flusso di lavoro del marketing<\/h3>\n<\/div>\n<\/section>\n
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Il Workstream Marketing di Pro Carton \u00e8 composto da 9 esperti di marketing provenienti dalle aziende associate a Pro Carton e da ECMA<\/a>. Il team di marketing \u00e8 composto da un mix ben equilibrato di fabbriche di cartoncino e trasformatori. Il team si riunisce con cadenza bimestrale e si \u00e8 recentemente riunito per la seconda volta dalla sua costituzione.<\/p>\n

Gli obiettivi principali del Workstream Marketing sono:<\/p>\n

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  1. Garantire che i punti focali di Pro Carton PR e le attivit\u00e0 di marketing siano in linea con le questioni chiave e gli interessi delle organizzazioni associate.<\/li>\n
  2. Aumentare la penetrazione dei prodotti di marketing disponibili pi\u00f9 ampiamente nelle organizzazioni associate attraverso i singoli membri del team di marketing.<\/li>\n<\/ol>\n

    Le aziende rappresentate comprendono Holmen Iggesund<\/a>, Gruppo Metsa<\/a>, Gruppo RDM<\/a>, Stora Enso<\/a>, MM Consiglio e carta<\/a>, Westrock<\/a>, Internazionale di imballaggio grafico<\/a>, Imballaggio Faller<\/a> e Van Genechten Packaging<\/a>.<\/p>\n<\/div>\n<\/section>\n

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    Winfried Muehling,<\/a> Direttore marketing e comunicazione, Pro Carton.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

    Segui un collegamento aggiunto manuale<\/a><\/p>\n
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    Prodotti di marketing recenti<\/p>\n<\/div>\n<\/section>\n

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    <\/div>\n<\/div>\n<\/div>\n
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    A disposizione dei nostri Soci<\/p>\n<\/div>\n<\/section>\n<\/div>\n

    <\/span><\/span><\/div>\n
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    Flusso di lavoro Affari Pubblici<\/h3>\n<\/div>\n<\/section>\n
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    Il Workstream Affari Pubblici, composto da 10 aziende associate, con un equilibrio paritario tra cartiere e trasformatori, si \u00e8 riunito 2 volte. L'obiettivo del gruppo \u00e8 quello di facilitare un flusso di informazioni e discussioni a due vie sulla legislazione che riguarda i cartoni pieghevoli e il cartone. Durante le riunioni aggiorniamo i membri sul lavoro di advocacy in cui Pro Carton \/ ECMA sono coinvolti (con l'obiettivo che queste informazioni vengano trasmesse a cascata attraverso le aziende associate e fino al livello di CEO) e, se necessario, cercheremo di concordare \"posizioni del settore\" come parte del nostro lavoro per influenzare il dibattito politico europeo sull'imballaggio.<\/p>\n

    Mike Turner, direttore generale,\u00a0ECMA - Associazione europea dei produttori di cartone\u00a0\u00a0<\/strong>E: mturner@ecma.org<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

    L'ultimo aggiornamento dei nuovi Workstream Marketing e Public Affairs di Pro Carton.<\/p>","protected":false},"author":1286,"featured_media":282498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,228,241,44,77,242,66],"tags":[],"class_list":["post-289970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-eu-political-news","category-legislation","category-marketing-trends","category-national-activities","category-procarton","category-latest-member-news"],"yoast_head":"\nUpdate on the newly-created Marketing and Public Affairs Workstreams from Pro Carton - Pro Carton<\/title>\n<meta name=\"description\" content=\"The latest update from the newly-created Marketing and Public Affairs Workstreams from Pro Carton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update on the newly-created Marketing and Public Affairs Workstreams from Pro Carton - 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