{"id":288386,"date":"2023-05-22T17:12:13","date_gmt":"2023-05-22T16:12:13","guid":{"rendered":"https:\/\/www.procarton.com\/?p=288386"},"modified":"2023-06-06T08:07:17","modified_gmt":"2023-06-06T07:07:17","slug":"inform-inspire-interact-when-packaging-comes-to-life-augmented-reality-from-snoopstar","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/inform-inspire-interact-when-packaging-comes-to-life-augmented-reality-from-snoopstar\/","title":{"rendered":"Informare. Ispirare. Interagire. Quando il packaging prende vita! Realt\u00e0 aumentata da SnoopStar"},"content":{"rendered":"
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Il vostro prodotto: 100 % unico.<\/strong><\/p>\n

La vostra storia: 100% autentico. <\/strong><\/p>\n

E come lo dite ai consumatori?<\/strong><\/p>\n

\u00c8 semplice: l'imballaggio con realt\u00e0 aumentata (AR)<\/strong>. L'AR - un megatrend a livello mondiale - aggiunge una nuova dimensione multimediale a ogni confezione e a ogni stampa. Permette di ottenere pi\u00f9 informazioni, pi\u00f9 ispirazione e pi\u00f9 interazione del consumatore direttamente con il prodotto.<\/p>\n

Rivenditori come Aldi S\u00fcd, marchi come Bitburger, L'Or\u00e9al o Johnson & Johnson, cos\u00ec come agenzie, fornitori di servizi e produttori di carta, che utilizzano la tecnologia AR come soluzione software as a service (SaaS), sono all'avanguardia. E come hanno fatto? Collaborando con la piattaforma tecnologica snoopstar di D\u00fcsseldorf, leader di mercato nell'AR per i marchi.<\/p>\n

Video divertenti, presentazioni di prodotti, istruzioni utili, informazioni di base per la promozione delle vendite, attivit\u00e0 di abbinamento e concorsi esclusivi - con l'aiuto di Snoopstar<\/a><\/strong>Le pagine stampate di volantini, riviste, espositori, imballaggi o inserti di pacchi diventano un'esperienza digitale coinvolgente. I consumatori semplicemente aprire l'applicazione gratuita snoopstar<\/a><\/strong> e puntano la fotocamera del cellulare su una pagina. Il contenuto digitale specificato da ciascun marchio appare quindi sul display del cellulare dei consumatori. I cartoni stampati ricevono un'esperienza di prodotto estesa. I link diretti all'e-shop del marchio, agli accessori o alle campagne sui social media possono essere facilmente inseriti.<\/p>\n

La cosa migliore \u00e8 che ogni clic \u00e8 misurabile, in modo che la comunicazione del marchio possa essere allineata con maggiore precisione agli obiettivi aziendali, anche sulla stampa. La tecnologia non richiede marcatori speciali, quindi anche i prodotti esistenti possono essere arricchiti digitalmente, senza ristampare o disturbare i codici QR. I contenuti digitali possono essere adattati quotidianamente e visualizzati in diverse lingue, nonch\u00e9 personalizzati a livello locale (grazie al geofencing con una precisione fino a sei metri).<\/p>\n

Nell'era digitale delle esperienze, questo ponte tra offline e online soddisfa in modo evidente il desiderio dei consumatori di una maggiore interattivit\u00e0 nella stampa e nel packaging. Ci\u00f2 \u00e8 dimostrato non solo da numerosi studi sui marchi, ma anche da tre German Brand Awards e da un Effie - l'Oscar dell'industria della comunicazione - che sono stati tutti assegnati a snoopstar.<\/p>\n

Grazie al concetto di Trusted Partner, agenzie, fornitori di servizi di stampa e produttori possono diventare essi stessi fornitori di AR. La soluzione SaaS consente loro di offrire il servizio AR ai propri clienti, ampliando cos\u00ec il proprio portafoglio e le proprie vendite e aggiungendo una dimensione completamente nuova alla stampa a valore aggiunto.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Provate! Scarica l'applicazione gratuita snoopstar<\/a> e puntare la fotocamera del cellulare sulle immagini sottostanti!:<\/strong><\/h3>\n<\/div>\n<\/section>\n<\/div>\n
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Scarica l'App Snoopstar qui<\/span><\/a><\/div>\n<\/div>\n
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Il packaging con la realt\u00e0 aumentata (AR) aggiunge una nuova dimensione multimediale a ogni confezione e a ogni stampa. Permette di ottenere pi\u00f9 informazioni, ispirazione e interazione con il consumatore direttamente con il prodotto.<\/p>","protected":false},"author":1286,"featured_media":288387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-288386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"\nInform. Inspire. Interact. When packaging comes to life! 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