{"id":286216,"date":"2023-04-15T16:42:57","date_gmt":"2023-04-15T15:42:57","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286216"},"modified":"2023-06-01T15:47:52","modified_gmt":"2023-06-01T14:47:52","slug":"european-consumers-intent-on-creating-a-more-sustainable-lifestyle","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/european-consumers-intent-on-creating-a-more-sustainable-lifestyle\/","title":{"rendered":"Consumatori europei intenzionati a creare uno stile di vita pi\u00f9 sostenibile"},"content":{"rendered":"
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Il pi\u00f9 recente Studio di indagine sui consumatori<\/strong> **<\/strong> realizzato per conto di Pro Carton, ha chiesto a pi\u00f9 di 5.000 consumatori in tutta Europa il loro atteggiamento nei confronti dell'ambiente e della percezione degli imballaggi, esaminando ogni aspetto, dalla deforestazione al trasporto, fino ad altre preoccupazioni globali come la guerra in Ucraina, Covid-19 e la crisi economica.<\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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2022 - l'anno dell'inflazione, del clima estremo e delle guerre!<\/u><\/strong><\/h4>\n

Tra le maggiori sfide identificate dai consumatori c'\u00e8 la preoccupazione per la plastica e gli imballaggi in plastica: i consumatori si aspettano che i marchi e i produttori rispondano al loro grido di \"pi\u00f9\". imballaggio ecologico<\/strong> e guida al riciclo<\/strong>. I produttori di imballaggi e i proprietari dei marchi sono responsabili di questo, non i politici! I consumatori votano con i piedi: quasi 50% hanno cambiato marca negli ultimi 12 mesi solo a causa del packaging!<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Piantagione di alberi TICCIT - Germania<\/strong><\/em><\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Riciclare di pi\u00f9, piantare pi\u00f9 alberi, utilizzare materiali rinnovabili!<\/u><\/strong><\/h4>\n

Le 3 caratteristiche pi\u00f9 importanti del packaging richieste dai consumatori che desiderano affrontare il cambiamento climatico sono:<\/p>\n

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  1. Riciclaggio facile<\/strong><\/li>\n
  2. Realizzato con materiali rinnovabili<\/strong><\/li>\n
  3. Protezione del prodotto<\/strong><\/li>\n<\/ol>\n

    Il cartone soddisfa tutte e 3 le caratteristiche di imballaggio pi\u00f9 richieste!<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    I punteggi pi\u00f9 alti per la carta e il cartone quando si tratta di riciclaggio<\/u><\/strong><\/h4>\n

    L'alto tasso di riciclaggio per gli imballaggi in carta e cartone di 82%<\/strong> combinata con la forte resilienza delle fibre utilizzate per produrre il cartone, rende il materiale un vero campione di circolarit\u00e0.<\/p>\n

    Il cartone gode della maggiore fiducia dei consumatori europei in un sistema di raccolta e riciclaggio efficiente. Seguono il vetro e il cartone ondulato. I consumatori hanno qualche dubbio sui bicchieri di plastica e sui materiali plastici flessibili: c'\u00e8 un livello di incertezza sulla possibilit\u00e0 che questi materiali vengano effettivamente riciclati.<\/p>\n

    86% dei consumatori preferiscono gli imballaggi in fibra a quelli in plastica. Si tratta di un aumento significativo di 5% rispetto al Pro Carton Studio sulle percezioni dei consumatori europei in materia di imballaggi del 2018<\/a>.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    Commentando i risultati di quest'ultimo studio, Winfried Muehling, Direttore Marketing e Comunicazione di Pro Carton, ha dichiarato:<\/p>\n

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    \"I risultati della nostra ultima indagine sui consumatori dimostrano inequivocabilmente che quando si tratta di riciclare e rispettare il pianeta, i consumatori sono disposti a fare la loro parte. La ricerca evidenzia non solo l'impatto delle attuali crisi globali, ma anche l'atteggiamento costante dei consumatori da quando il dibattito sulla sostenibilit\u00e0 \u00e8 salito alla ribalta. Il cartoncino gode di grande fiducia da parte dei consumatori europei, che preferiscono il nostro materiale ad altri substrati di imballaggio\".<\/p>\n<\/blockquote>\n<\/div>\n<\/section>\n

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    **<\/strong> \"2022 Pro Carton Consumer Survey - National Results\" \u00e8 disponibile per i membri e i patrocinatori di Pro Carton, per i membri ECMA e per i membri delle associazioni nazionali affiliate all'ECMA -. nell'Area soci.<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Il sondaggio Pro Carton Consumer Survey 2022 ha chiesto a pi\u00f9 di 5.000 consumatori in tutta Europa il loro atteggiamento nei confronti dell'ambiente e degli imballaggi.<\/p>","protected":false},"author":1286,"featured_media":286328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,242,52],"tags":[],"class_list":["post-286216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nEuropean consumers intent on creating a more sustainable lifestyle - Pro Carton<\/title>\n<meta name=\"description\" content=\"The 2022 Pro Carton Consumer Survey asked more than 5,000 consumers across Europe about their attitude towards the environment and packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/european-consumers-intent-on-creating-a-more-sustainable-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European consumers intent on creating a more sustainable lifestyle - 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