{"id":286099,"date":"2023-04-05T17:50:11","date_gmt":"2023-04-05T16:50:11","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286099"},"modified":"2023-04-06T11:47:22","modified_gmt":"2023-04-06T10:47:22","slug":"mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","title":{"rendered":"Rapporto McKinsey - L'impatto potenziale degli imballaggi riutilizzabili - Aprile 2023"},"content":{"rendered":"
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5 aprile 2023 - McKinsey & Company:<\/strong><\/p>\n

Il rinnovato interesse per gli imballaggi riutilizzabili sta prendendo piede. Tuttavia, il concetto \u00e8 complesso e le parti interessate devono comprendere l'impatto dei costi e dei fattori ambientali.<\/strong><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Il concetto di imballaggi riutilizzabili<\/strong>\u00a0non \u00e8 una novit\u00e0. Nel secolo scorso sono stati adottati sistemi di riutilizzo per prodotti di base come il latte e il vino, tra gli altri. Oggi, mentre le industrie di tutto il mondo mirano a ridurre le emissioni di carbonio in risposta a obiettivi climatici sempre pi\u00f9 audaci, gli imballaggi riutilizzabili hanno nuovamente guadagnato un interesse significativo.<\/p>\n

Nonostante questo rinnovato interesse, molte sperimentazioni in fase pilota non riescono a scalare. Una spiegazione semplice \u00e8 che ci sono diversi fattori limitanti all'interno dell'attuale sistema di catena del valore dell'imballaggio<\/strong>La crisi \u00e8 legata principalmente alla mancanza di accettazione, alla mancanza di infrastrutture, alle pressioni normative per la riduzione dell'imballaggio complessivo, alla sicurezza del prodotto e ai costi.<\/p>\n

Questo articolo di McKinsey & Company si propone di approfondire il dialogo sulla scelta del packaging e di ampliare la base di dati disponibili relativi a imballaggi riutilizzabili rispetto a quelli monouso<\/strong>. In quest'ottica, abbiamo modellato due diversi scenari d'uso potenziali in Europa, relativi all'impronta ambientale e all'impatto sui costi del passaggio da un modello di imballaggio monouso a un modello di riutilizzo.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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SUGLI AUTORI<\/h6>\n

Questo articolo \u00e8 frutto della collaborazione di Felix Gruenewald, Jon Haag, Franziska Hornyai,\u00a0Oskar Lingqvist<\/a>, e\u00a0Daniel Nordig\u00e5rden<\/a>che rappresenta il punto di vista della Practice Materiali di McKinsey.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Link al rapporto:<\/strong><\/p>\n<\/div>\n<\/section>\n

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Cepi<\/a>, ECMA<\/a>, FEFCO<\/a>, Pro Carton e EPPA <\/a>hanno commissionato un rapporto basato sui risultati dello studio McKinsey.\u00a0La valutazione dell'impatto degli obiettivi di riutilizzo nei PPWR proposti. <\/strong><\/p>\n

Un Infografica<\/strong> che evidenzia le conclusioni pi\u00f9 importanti del rapporto per le nostre industrie.<\/p>\n

(Solo per i membri Pro Carton)<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Link all'infografica:<\/strong><\/p>\n<\/div>\n<\/section>\n

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Mentre le industrie di tutto il mondo mirano a ridurre le proprie emissioni di carbonio, gli imballaggi riutilizzabili hanno nuovamente riscosso un notevole interesse.<\/p>","protected":false},"author":1286,"featured_media":286100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,52],"tags":[],"class_list":["post-286099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-sustainability"],"yoast_head":"\nMcKinsey Report - The potential impact of reusable packaging - April 2023 - Pro Carton<\/title>\n<meta name=\"description\" content=\"As industries around the world aim to reduce their carbon emissions, reusable packaging has once again gained significant interest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKinsey Report - 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