{"id":285529,"date":"2023-02-01T14:56:07","date_gmt":"2023-02-01T14:56:07","guid":{"rendered":"https:\/\/www.procarton.com\/?p=285529"},"modified":"2023-03-15T11:05:14","modified_gmt":"2023-03-15T11:05:14","slug":"pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer\/","title":{"rendered":"Ricerca sui consumatori di Pro Carton: La circolarit\u00e0 funziona solo con la fiducia e la convinzione del consumatore!"},"content":{"rendered":"
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I membri di Pro Carton possono visualizzare la presentazione dello Studio sui consumatori - Risultati dell'indagine nell'area Presentazioni per i membri del nostro sito web.<\/a><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Winfried Muehling, febbraio 2023<\/strong><\/p>\n

In un intervista recente<\/a> discutendo i miei propositi per l'anno nuovo per il settore, ho sostenuto che \u00e8 assolutamente necessario farsi guidare dalla scienza, piuttosto che dall'istinto. Questo tema \u00e8 particolarmente attuale dopo la pubblicazione del documento della Commissione Europea Packaging and Proposta di regolamento sui rifiuti di imballaggio (PPWR)<\/strong>che, a nostro avviso, non sottolineano a sufficienza l'importanza delle conoscenze scientifiche, come gli studi indipendenti sull'analisi del ciclo di vita (LCA).<\/p>\n

L'importanza di utilizzare la scienza per raggiungere i nostri obiettivi \u00e8 una convinzione condivisa da Pro Carton e dai suoi numerosi membri, la cui innovazione ci sta aiutando a fare enormi passi avanti verso i nostri obiettivi di circolarit\u00e0.<\/p>\n

\u00c8 su questa base che abbiamo commissionato il nostro ultimo ricerca sui consumatori<\/strong>che ha interrogato pi\u00f9 di 5.000 consumatori europei sul loro atteggiamento nei confronti dell'ambiente e della percezione degli imballaggi, esaminando ogni aspetto della gestione sostenibile delle foreste e dei trasporti, a fronte di altre preoccupazioni globali come la guerra in Ucraina, il Covid-19 e la crisi economica.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Winfried Muehling<\/strong><\/a> \u00e8 il direttore marketing e comunicazione di Pro Carton<\/p>\n<\/div>\n<\/section>\n

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Lo studio ha prodotto una serie di risultati interessanti. Tra le maggiori sfide identificate dai consumatori, il cambiamento climatico (63%) \u00e8 secondo solo al costo della vita (71%), ma prima della guerra (59%), dell'economia (55%) e della povert\u00e0 (52%). L'indagine ha inoltre rivelato che due terzi dei consumatori ritengono pi\u00f9 importante uno stile di vita sostenibile, dimostrando inequivocabilmente che la cura dell'ambiente \u00e8 in cima all'agenda dei consumatori sempre pi\u00f9 attenti all'ambiente, anche in tempi di volatilit\u00e0 e grande incertezza.<\/p>\n

Per quanto riguarda il packaging, la ricerca \u00e8 stata conclusiva. Un dato particolarmente illuminante \u00e8 che oltre la met\u00e0 (54%) dei consumatori europei ha scelto un marchio proprio per l'imballaggio utilizzato nel 2022. Inoltre, 47% di consumatori europei hanno cambiato marca o prodotto a causa di preoccupazioni relative all'imballaggio utilizzato. Entrambi i dati rivelano che i consumatori ritengono che i proprietari dei marchi e i fornitori di materiali di imballaggio abbiano una responsabilit\u00e0 nei confronti del pianeta e che l'imballaggio svolga un ruolo importante nel determinare la fedelt\u00e0 al marchio.<\/p>\n

E quali sono le caratteristiche pi\u00f9 importanti dell'imballaggio agli occhi del consumatore europeo? Al primo posto c'\u00e8 la \"facilit\u00e0 di riciclaggio\", ritenuta \"molto importante\" o \"abbastanza importante\" da ben 86% dei consumatori, il che indica chiaramente che i consumatori tengono conto delle conseguenze ambientali della decisione d'acquisto al momento della vendita! Seguono \"realizzato con materiali naturali rinnovabili\" (81%) e \"proteggere il prodotto\" (81%), dimostrando ulteriormente che le credenziali di sostenibilit\u00e0 dell'imballaggio giocano un ruolo importante nella sua desiderabilit\u00e0, insieme alle considerazioni pratiche.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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L'importanza percepita di queste tre caratteristiche dell'imballaggio spiega a fondo la crescente preferenza dei consumatori per il cartone. Il materiale di imballaggio sostenibile, che vanta un tasso di riciclaggio di 82% e proviene dalla pasta di legno di foreste gestite in modo sostenibile in Europa, \u00e8 stato preferito da ben 86% dei consumatori alla plastica. Inoltre, l'82% dei consumatori europei si \u00e8 detto fiducioso della sua riciclabilit\u00e0, davanti al vetro (80%) e al cartone ondulato (79%), una chiara indicazione della fiducia dei consumatori nel sistema di raccolta e riciclaggio degli imballaggi in fibra.<\/p>\n

Riusciremo a realizzare un sistema circolare solo se otterremo la fiducia dei consumatori nella separazione e nel riciclo dei materiali di imballaggio. Il riciclaggio segue la raccolta.<\/p>\n

Puntiamo a un tasso di riciclaggio di 90% per gli imballaggi in carta e cartone entro il 2030. Ci\u00f2 richiede un tasso di raccolta superiore a 90% per il prezioso materiale fibroso. Confidiamo nel sostegno dei consumatori europei. Vogliamo che tutto il materiale di cartone venga riciclato per difendere la nostra posizione di leader come materiale di imballaggio circolare. Un vero campione della circolarit\u00e0.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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I soci di Pro Carton possono visualizzare la presentazione dello Studio sui consumatori - Risultati dell'indagine nell'area riservata ai soci del nostro sito web:\u00a0 Marketing e comunicazione \/ Presentazioni.<\/a><\/h5>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Winfried Muehling commenta l'ultimo studio di ricerca sui consumatori di Pro Carton<\/p>","protected":false},"author":1286,"featured_media":283887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,242,52],"tags":[],"class_list":["post-285529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nPro Carton Consumer Research: Circularity will only work with the trust and belief of the consumer! - Pro Carton<\/title>\n<meta name=\"description\" content=\"Winfried Muehling comments on the findings of the latest Consumer research study from Pro Carton\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton Consumer Research: Circularity will only work with the trust and belief of the consumer! 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