{"id":284524,"date":"2023-02-14T12:41:03","date_gmt":"2023-02-14T12:41:03","guid":{"rendered":"https:\/\/www.procarton.com\/?p=284524"},"modified":"2023-02-15T14:06:49","modified_gmt":"2023-02-15T14:06:49","slug":"love-your-partner-and-the-planet-this-valentines-day","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/love-your-partner-and-the-planet-this-valentines-day\/","title":{"rendered":"Amate il vostro partner e il pianeta in questo San Valentino"},"content":{"rendered":"
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Winfried Muehling, direttore marketing e comunicazione di Pro Carton:<\/strong><\/p>\n

Per molti inglesi, San Valentino \u00e8 un evento imperdibile del calendario. Celebrata ogni anno il 14 febbraio, non esiste un'origine universalmente riconosciuta di questa ricorrenza popolare, ma ci sono pochi dubbi sul suo significato moderno. Il giorno di San Valentino \u00e8 caratterizzato da espressioni d'amore verso il proprio partner, che spesso comportano lo scambio di regali. Ma l'acquisto di regali ben intenzionati pu\u00f2 avere effetti collaterali negativi sul nostro pianeta. Fortunatamente, grazie alle soluzioni sostenibili dell'industria del packaging, ci sono motivi per essere ottimisti: San Valentino pu\u00f2 essere un giorno d'amore per il vostro partner e per il nostro pianeta.<\/p>\n

Di recente abbiamo commissionato uno studio su oltre 5.000 consumatori, tra cui 1008 cittadini britannici, in merito al loro atteggiamento nei confronti dell'ambiente e alla loro percezione degli imballaggi. Quando si tratta di imballaggi, gli inglesi sono disposti a fare la loro parte per l'ambiente. Per esempio, hanno dimostrato con forza il loro amore per il cartone, l'imballaggio pi\u00f9 ecologico, con 79% che hanno dichiarato di preferirlo alla plastica. Questo fa ben sperare per le feste di quest'anno.<\/p>\n

Inoltre, i britannici hanno chiaramente dimostrato che l'ambiente \u00e8 un aspetto importante anche dopo che il cioccolato \u00e8 stato divorato, il gioiello \u00e8 stato aperto e il profumo \u00e8 stato spruzzato. 85% hanno citato la \"facilit\u00e0 di riciclaggio\" come caratteristica importante del packaging, prima della \"protezione del prodotto\" (75%), mentre quasi la met\u00e0 (46%)% ha dichiarato che l'impatto ambientale del packaging di un prodotto \u00e8 diventato pi\u00f9 importante negli ultimi 12 mesi.<\/p>\n

Se questi risultati non fanno alzare la testa ai marchi, \u00e8 probabile che lo facciano i seguenti. Nonostante la crisi del costo della vita, 43% dei consumatori britannici hanno scelto un marchio specificamente per l'imballaggio utilizzato, mentre quasi la met\u00e0 (42%) ha cambiato marchio o prodotto a causa di preoccupazioni relative all'imballaggio utilizzato. Ci\u00f2 solleva alcune importanti considerazioni per i marchi, non ultimo il fatto che gli investimenti in imballaggi sostenibili e un impegno pi\u00f9 ampio a operare in modo pi\u00f9 sostenibile non sono pi\u00f9 una scelta, ma un imperativo commerciale.<\/p>\n

In risposta a questo fenomeno, i marchi investono sempre pi\u00f9 spesso nel cartone per confezionare i loro prodotti ed \u00e8 probabile che il mezzo di imballaggio circolare, che vanta un tasso di riciclaggio di 82%, svolga un ruolo importante per San Valentino. Ad esempio, il colosso del cioccolato Lindt & Spr\u00fcngli ha scelto di confezionare le sue coccinelle di cioccolato in cartone quest'anno, mentre il marchio tedesco di cosmetici Dr. Grandel ha fatto lo stesso per confezionare i suoi accattivanti prodotti per la salute. Tra l'altro, entrambe le confezioni sono state vincitrici del Gold Award al Pro Carton European Carton Excellence Award 2022.<\/p>\n

Avete considerato la vostra impronta ambientale per questo San Valentino? Fortunatamente, l'industria del cartone - leader nella sostenibilit\u00e0 e nella circolarit\u00e0 - sta contribuendo a garantire che amare il pianeta, cos\u00ec come il vostro partner, sia altamente realizzabile.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

Segui un collegamento aggiunto manuale<\/a><\/p>\n
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Lindt Gl\u00fccksk\u00e4fer-278367<\/div>\n<\/div>\n<\/div>\n
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Coccinelle di cioccolato Lindt & Spr\u00fcngli confezionate in cartone - vincitrici del Gold Award al Pro Carton European Carton Excellence Award 2022.<\/p>\n<\/div>\n<\/section>\n

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Dr. Grandel PopArt -277135<\/div>\n<\/div>\n<\/div>\n
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Prodotti per la salute accattivanti del Dr. Grandel - vincitori del Gold Award al Pro Carton European Carton Excellence Award 2022.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Considerate la vostra impronta ambientale per questo San Valentino e cercate prodotti confezionati in cartone: amate il pianeta e il vostro partner!<\/p>","protected":false},"author":1286,"featured_media":281123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,52],"tags":[],"class_list":["post-284524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-sustainability"],"yoast_head":"\nLove your partner and the planet this Valentine\u2019s Day - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/love-your-partner-and-the-planet-this-valentines-day\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love your partner and the planet this Valentine\u2019s Day - 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