{"id":242873,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-green-shoots-of-4evergreen\/"},"modified":"2022-10-05T11:46:31","modified_gmt":"2022-10-05T10:46:31","slug":"the-green-shoots-of-4evergreen","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/the-green-shoots-of-4evergreen\/","title":{"rendered":"I germogli verdi di 4Evergreen"},"content":{"rendered":"<p><strong>Come molti nell'industria del cartone sapranno, alla fine dello scorso anno \u00e8 stata formata una nuova alleanza chiamata 4Evergreen per aumentare il contributo degli imballaggi a base di fibre nell'economia circolare. L'alleanza \u00e8 stata avviata dalla CEPI (Confederazione delle industrie cartarie) con l'obiettivo di aumentare la consapevolezza dei benefici dei materiali da imballaggio a base di fibre, sostenere la legislazione dell'UE che supporta la progettazione dei prodotti per la riciclabilit\u00e0 e chiedere lo sviluppo di sistemi di raccolta ottimizzati e di infrastrutture di riciclaggio appropriate. Finora, 44 aziende hanno aderito, tra cui diverse cartiere e trasformatori, insieme ad altre parti interessate di tutta la catena di approvvigionamento, tra cui Nestl\u00e9, Danone e Mars.<\/strong><\/p>\n<p>Sebbene alcuni lettori conoscano bene quanto accaduto negli ultimi mesi, abbiamo pensato che valesse la pena di condividere i piani e le aspirazioni di 4Evergreen con chi non \u00e8 direttamente coinvolto.<\/p>\n<p>4Evergreen \u00e8 stato creato con un'aspettativa di vita di 2-3 anni con l'obiettivo di:<\/p>\n<ul>\n<li>Essere una piattaforma per la collaborazione e l'innovazione nell'imballaggio a base di fibre.<\/li>\n<li>Informare, educare e coinvolgere i consumatori, l'industria e i politici<\/li>\n<li>Definire una strategia industriale e un approccio di mobilitazione per sviluppare ulteriormente l'imballaggio sostenibile a base di fibre<\/li>\n<li>Sviluppare la trasparenza e la tracciabilit\u00e0 delle catene di fornitura sostenibili<\/li>\n<li>Sviluppare linee guida riconosciute dall'industria per il design del packaging<\/li>\n<li>Far progredire i sistemi di raccolta e riciclaggio ottimizzati - e la loro accessibilit\u00e0<\/li>\n<li>Promuovere le credenziali ambientali attraverso fatti scientifici<\/li>\n<\/ul>\n<p>\u00c8 stato creato un budget consistente e un evento di lancio ufficiale \u00e8 previsto per il mese prossimo. Verr\u00e0 nominato un direttore del programma che guider\u00e0 l'iniziativa. Sar\u00e0 affiancato da un'agenzia di pubbliche relazioni, Interel, che sar\u00e0 responsabile della preparazione di una strategia di comunicazione che includa messaggi e posizioni chiave, nonch\u00e9 un sito web. Interel \u00e8 la pi\u00f9 grande societ\u00e0 indipendente di consulenza per gli affari pubblici e la gestione delle associazioni al mondo, con uffici in tutto il mondo, compresa Bruxelles. Inoltre, \u00e8 stata nominata una societ\u00e0 di consulenti per contribuire alla mappatura delle basi e all'inizializzazione dei piani di lavoro.<\/p>\n<p>4Evergreen ha ora la struttura e le risorse per avere un impatto significativo nel suo obiettivo di aumentare ulteriormente il contributo degli imballaggi in fibra nell'economia circolare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-221874\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/4evergreen-logo-klein-300x200.png\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Come molti nell'industria del cartone sapranno, alla fine dello scorso anno si \u00e8 formata una nuova alleanza chiamata 4Evergreen per aumentare il contributo degli imballaggi a base di fibre nell'economia circolare.<\/p>","protected":false},"author":1,"featured_media":242874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270,79,241,247,242,52],"tags":[45],"class_list":["post-242873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4evergreen","category-brands-markets","category-legislation","category-members-news","category-procarton","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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