{"id":242839,"date":"2019-12-11T00:00:00","date_gmt":"2019-12-11T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/ravensbourne-university-student-dariusz-kowalczyk-announced-as-winner-of-national-packaging-design-competition-2\/"},"modified":"2021-11-05T18:03:17","modified_gmt":"2021-11-05T18:03:17","slug":"ravensbourne-university-student-dariusz-kowalczyk-announced-as-winner-of-national-packaging-design-competition-2","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/ravensbourne-university-student-dariusz-kowalczyk-announced-as-winner-of-national-packaging-design-competition-2\/","title":{"rendered":"Lo studente dell'Universit\u00e0 di Ravensbourne, Dariusz Kowalczyk, annunciato come vincitore del concorso nazionale di design degli imballaggi"},"content":{"rendered":"<p><strong>Il vincitore di un concorso nazionale di design - gestito da Pro Carton e dalla sua controparte britannica, BPIF Cartons - che promuove i giovani talenti nell'industria dell'imballaggio, \u00e8 stato rivelato come studente della Ravensbourne University, Dariusz Kowalczyk.<\/strong><\/p>\n<p>Ogni anno Pro Carton, l'associazione europea dei produttori di cartone e cartoncino, sfida i designer a sviluppare un concetto di imballaggio innovativo utilizzando il cartone. Il vincitore del concorso UK Young Designers Award di quest'anno, Dariusz Kowalczyk, si \u00e8 aggiudicato l'ambito premio di un iPad nuovo di zecca per la confezione dell'auto giocattolo \"Big Yellow Driving School\", progettata per incorporare la confezione di cartone come parte del giocattolo, prolungandone cos\u00ec la vita prima di essere riciclata.<\/p>\n<p>Un'indagine condotta da Pro Carton ha rivelato che un numero crescente di consumatori sta diventando pi\u00f9 attento all'ambiente: 75% hanno dichiarato che la sostenibilit\u00e0 degli imballaggi influenza le loro decisioni d'acquisto e 89% dei consumatori britannici hanno dichiarato che sceglierebbero di fare acquisti presso un rivenditore che incoraggia attivamente un imballaggio pi\u00f9 ecologico. Il mercato degli imballaggi sostenibili \u00e8 in crescita, con conseguente richiesta di concetti innovativi di imballaggio in cartone riciclabile.<\/p>\n<p>Il progetto vincente di Dariusz era incentrato sulla creazione di una scatola di cartone che si apre per rivelarsi come un componente giocabile. Parlando del suo progetto, ha detto che: \"la maggior parte dei giocattoli per bambini \u00e8 confezionata in modo eccessivo con plastica monouso, il che provoca frustrazione perch\u00e9 non solo \u00e8 dannoso per l'ambiente, ma spesso sono necessari strumenti affilati per aprire la confezione. Questo mi ha ispirato a creare un'alternativa sostenibile, facilmente apribile e non destinata alla discarica\".<\/p>\n<p>Il premio \u00e8 stato consegnato da Tony Hitchin, direttore generale di Pro Carton, e da Paul Woollett, responsabile dell'adesione e della formazione di BPIF Cartons, in occasione di una cerimonia di premiazione presso la Ravensbourne University, un'universit\u00e0 londinese specializzata in design e media, il 20 novembre 2019.<\/p>\n<p>Il Pro Carton Young Designers Award \u00e8 uno dei principali concorsi annuali europei per giovani talenti del design di imballaggi. Svolge inoltre un ruolo pionieristico nella promozione della sostenibilit\u00e0, in quanto si concentra esclusivamente sul design del cartone, un materiale veramente sostenibile in quanto rinnovabile, riciclabile e biodegradabile.<\/p>\n<p>Tony Hitchin, direttore generale di Pro Carton, ha aggiunto: \"Il concorso UK Young Designers Award \u00e8 un'iniziativa positiva che si rivolge ad alcuni dei giovani pensatori pi\u00f9 creativi del Regno Unito che condividono i valori e gli obiettivi di Pro Carton di proteggere l'ambiente attraverso gli imballaggi in cartone. Siamo stati lieti di ricevere cos\u00ec tante proposte innovative quest'anno, ma il progetto di Dariusz ha davvero catturato le 5 R della responsabilit\u00e0 che ci stanno tanto a cuore: ridurre, rinnovare, sostituire, riutilizzare e riciclare. Ci auguriamo che nel 2020 un numero ancora maggiore di universit\u00e0 e istituti superiori partecipi al progetto\".<\/p>\n<p>Per ulteriori informazioni e per conoscere le modalit\u00e0 di partecipazione al concorso Young Designer Awards, visitare il sito web <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/2020\/\">Pro Carton pcyda2020 sito web.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Il vincitore di un concorso nazionale di design - gestito da Pro Carton e dalla sua controparte britannica, BPIF Cartons - che promuove i giovani talenti nell'industria dell'imballaggio, \u00e8 stato rivelato come studente della Ravensbourne University, Dariusz Kowalczyk.<\/p>","protected":false},"author":1,"featured_media":242783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77,242],"tags":[],"class_list":["post-242839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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