{"id":242832,"date":"2019-12-10T00:00:00","date_gmt":"2019-12-10T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/from-the-desk-of-the-general-manager-3\/"},"modified":"2021-11-05T17:51:22","modified_gmt":"2021-11-05T17:51:22","slug":"from-the-desk-of-the-general-manager-3","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/from-the-desk-of-the-general-manager-3\/","title":{"rendered":"Dalla scrivania del direttore generale"},"content":{"rendered":"<p>Sono tempi interessanti per lavorare nel settore dell'imballaggio. L'industria del cartone sta lentamente beneficiando di un graduale abbandono di alcune materie plastiche. Tra le iniziative di maggior rilievo, Guinness e Heineken hanno annunciato l'abbandono dei \"coni alti\" in plastica multi-confezione per sostituirli con soluzioni in cartone, mentre McDonalds ha lanciato la piattaforma globale \"Better M\", un programma di ampio respiro per eliminare e ridurre al minimo la plastica e migliorare la riciclabilit\u00e0 degli imballaggi in tutta Europa. Nel frattempo, Coca Cola ha annunciato un investimento di 15 milioni di euro in macchinari per l'imballaggio KeelClip\u2122, compreso un importante re-kit nello stabilimento di Dongen, nei Paesi Bassi. Nell'ambito di questa iniziativa, Coca-Cola eliminer\u00e0 il termoretraibile da tutte le confezioni multiple di lattine in tutti i mercati dell'Unione Europea entro la fine del 2021, per sostituirlo con soluzioni in cartoncino. Si prevede che questa iniziativa consentir\u00e0 di risparmiare 2.000 tonnellate di plastica e 3.000 tonnellate di CO2 all'anno. Il KeelClip\u2122 sar\u00e0 utilizzato su tutte le confezioni multiple di lattine fino a otto lattine, mentre le confezioni multiple di lattine pi\u00f9 grandi saranno legate da una confezione di cartone. Credo che questo metta in evidenza due punti chiave. Uno \u00e8 che i principali marchi sono chiaramente intenzionati a passare a materiali di confezionamento pi\u00f9 sostenibili e certamente riciclabili, ma anche che questi cambiamenti richiederanno tempo per essere attuati, poich\u00e9 spesso comportano investimenti significativi e modifiche alle linee di confezionamento esistenti. Viene in mente il proverbio del XVI secolo \"tutto arriva a chi aspetta\".<\/p>\n<p>Il dibattito sulle definizioni di plastica monouso (la direttiva SUP \u00e8 entrata in vigore nel luglio di quest'anno) e sulla riciclabilit\u00e0 di vari tipi di imballaggi multimateriale continua senza un livello maggiore di coerenza o chiarezza. Ci\u00f2 che abbiamo visto ultimamente \u00e8 incoraggiante ma anche preoccupante. Ad esempio, nel Regno Unito la CPI (Confederazione delle Industrie Cartarie), insieme al WRAP (Programma d'Azione per i Rifiuti e le Risorse) e all'OPRL (Etichetta di Riciclaggio On-Pack) sembrano ora adottare una visione pi\u00f9 pratica sulla riciclabilit\u00e0 dei cartoni con rivestimento barriera, il che \u00e8 una buona notizia e ha anche senso.<\/p>\n<p>Nel frattempo, in Francia sono stati recentemente adottati due emendamenti dalla Commissione per la Sostenibilit\u00e0 del Parlamento nazionale francese per vietare tutti gli imballaggi monouso (non solo la plastica monouso) per il consumo in negozio a partire dal 1\u00b0 gennaio 2023! Anche se questi emendamenti possono ancora non diventare legge nel voto della sessione plenaria di dicembre e nel voto del Senato, \u00e8 preoccupante che venga presa in considerazione una legislazione cos\u00ec ampia e inutile.<\/p>\n<p>Tempi davvero interessanti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sono certamente tempi interessanti per lavorare nell'industria dell'imballaggio. L'industria del cartone sta lentamente beneficiando di un graduale allontanamento da alcune materie plastiche.<\/p>","protected":false},"author":1,"featured_media":242741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[45],"class_list":["post-242832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From the desk of the General Manager - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/from-the-desk-of-the-general-manager-3\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the desk of the General Manager - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"It\u2019s certainly interesting times to be working in the packaging industry. 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