{"id":242525,"date":"2019-04-15T00:00:00","date_gmt":"2019-04-14T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard\/"},"modified":"2021-11-05T18:07:14","modified_gmt":"2021-11-05T18:07:14","slug":"9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard\/","title":{"rendered":"9 inglesi su 10 preferiscono che le uova di Pasqua siano confezionate in cartone"},"content":{"rendered":"

Con la domenica di Pasqua (21 aprile) che si avvicina velocemente, \u00e8 stato rivelato che il 91% degli adulti britannici preferirebbe acquistare un uovo di Pasqua prevalentemente confezionato in cartone piuttosto che in plastica.<\/strong><\/p>\n

<\/a><\/p>\n

Secondo un nuovo sondaggio, condotto da Censuswide su 2.030 consumatori britannici, oltre 6 persone su 10 (61%) hanno dichiarato di essere disposte a pagare un extra per uova di Pasqua con un imballaggio pi\u00f9 ecologico, e quasi tre quarti (76%) dei millennial (persone di et\u00e0 compresa tra 19 e 29 anni) sono disposti a pagare un premio.<\/p>\n

<\/a><\/p>\n

Il 45% di tutti i consumatori britannici ritiene che le confezioni delle uova di Pasqua siano diventate pi\u00f9 rispettose dell'ambiente negli ultimi anni, mentre solo il 6% pensa che siano meno rispettose dell'ambiente, il che riflette la realt\u00e0 dei cambiamenti positivi che i proprietari dei marchi hanno apportato alle loro confezioni pasquali nel corso degli anni.<\/p>\n

<\/a><\/p>\n

 <\/p>\n

Influenze in crescita<\/strong>
\nLe preoccupazioni per l'ambiente sono cresciute notevolmente negli ultimi tempi e le nuove pubblicit\u00e0 del Wildlife Trust, con la partecipazione di celebrit\u00e0 di alto profilo come David Attenborough, Stephen Fry e Catherine Tate, hanno ancora una volta puntato i riflettori sull'impatto dei rifiuti non riciclabili destinati alle discariche.<\/p>\n

I media svolgono chiaramente un ruolo importante nell'influenzare i consumatori. L'indagine ha rilevato che, tra coloro che hanno espresso un'opinione, pi\u00f9 della met\u00e0 (55%) ha dichiarato che il dibattito sugli imballaggi in plastica ha influenzato la loro scelta delle uova di Pasqua, con i minori di 40 anni come fascia d'et\u00e0 pi\u00f9 interessata (62%).<\/p>\n

<\/a><\/p>\n

Tony Hitchin, direttore generale di Pro Carton, l'associazione europea dei produttori di cartone e cartoncino, ha commentato: \"Questi risultati dimostrano quanto sia importante il materiale di imballaggio per aiutare i consumatori a prendere una decisione d'acquisto. I consumatori sanno che gli imballaggi in cartoncino sono rinnovabili, riciclabili e biodegradabili e li preferiscono chiaramente alle alternative meno sostenibili.<\/p>\n

\"L'opinione del pubblico britannico quando si tratta di uova di Pasqua rispecchia quanto abbiamo riscontrato in precedenza: i consumatori vogliono imballaggi pi\u00f9 ecologici e molti di loro sono disposti a pagare di pi\u00f9 per averli\".<\/p>\n

 <\/p>\n

Fine<\/p>\n

 <\/p>\n

Trovate immagini ad alta risoluzione su: https:\/\/www.flickr.com\/photos\/procarton\/albums\/72157707745294885<\/a><\/p>\n

Per ulteriori informazioni sui vantaggi del cartone e del cartoncino, visitare il sito web www.procarton.com<\/a> o partecipare alla discussione sui social media:
\nSeguite Pro Carton su Twitter: www.twitter.com\/pro_carton<\/a><\/p>\n

Mettete \"Mi piace\" alla pagina Facebook di Pro Carton: www.facebook.com\/procartoneurope\/<\/a><\/p>\n

Partecipate alla discussione su LinkedIn: https:\/\/uk.linkedin.com\/company\/pro-carton<\/a><\/p>\n

Visitate la bacheca Pinterest di Pro Carton: www.pinterest.co.uk\/procarton\/<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Note per i redattori:<\/strong><\/p>\n

Per ulteriori informazioni, contattare l'ufficio stampa di Pro Carton al numero +44 (0) 20 7240 2444 oppure procarton@stormcom.co.uk<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Con la domenica di Pasqua (21 aprile) che si avvicina velocemente, \u00e8 stato rivelato che il 91% degli adulti britannici preferirebbe acquistare un uovo di Pasqua prevalentemente confezionato in cartone piuttosto che in plastica.<\/p>","protected":false},"author":1,"featured_media":242530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-242525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets"],"yoast_head":"\n9 in 10 Brits prefer Easter eggs to be packaged in cartonboard - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 in 10 Brits prefer Easter eggs to be packaged in cartonboard - 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