{"id":242484,"date":"2019-03-05T00:00:00","date_gmt":"2019-03-05T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/double-top-interview-with-marie-falk\/"},"modified":"2021-11-05T18:07:56","modified_gmt":"2021-11-05T18:07:56","slug":"double-top-interview-with-marie-falk","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/double-top-interview-with-marie-falk\/","title":{"rendered":"Double Top - Intervista con Marie Falk"},"content":{"rendered":"<p><strong>La designer svedese Marie Falk \u00e8 stata la prima persona a vincere due volte il Pro Carton Young Designer Awards. La sua innovativa soluzione di imballaggio Save the Trip ha seguito la sua proposta vincente nel concorso annuale del 2017. <\/strong><\/p>\n<p>Statisticamente aveva meno di 1% di possibilit\u00e0 di vincere di nuovo (c'erano 4 vincitori e oltre 400 partecipanti), ma \u00e8 chiaro che ha un vero talento nell'individuare le opportunit\u00e0 e nel trasformarle in soluzioni pratiche per il cartone. L'abbiamo incontrata di recente per scoprire cosa sta facendo ora e la sua esperienza di doppia vincita.<\/p>\n<p>\"Save the Trip \u00e8 stato concepito per divertire e nutrire i giovani viaggiatori. La confezione combina snack salutari con giochi e cruciverba per rendere pi\u00f9 divertenti i lunghi viaggi ed \u00e8 realizzata interamente in cartone, quindi facilmente appiattibile e riciclabile\", ha dichiarato Marie.<\/p>\n<p>\"Il mio compito era quello di ripensare il packaging degli alimenti per renderlo pi\u00f9 divertente, piacevole e attraente per i bambini. L'ispirazione per il mio concetto viene dalla mia esperienza personale. Quando viaggiamo siamo completamente nelle mani delle stazioni di servizio o dei minimarket, e le uniche scelte tendono a essere quelle dei fast food, il che significa che spesso ci si ritrova con imballaggi fatti di diversi materiali, di cui ci si deve sbarazzare da qualche parte. \u00c8 stato fantastico lavorare con il cartone, perch\u00e9 \u00e8 un materiale cos\u00ec versatile e, naturalmente, rispettoso dell'ambiente\".<\/p>\n<p>Dopo aver vinto per la seconda volta, l'attrice ha commentato: \"\u00c8 stato irreale! A differenza del 2017, quando ho fatto parte di un team che ha lavorato al progetto vincitore, quest'anno ho fatto tutto da sola: l'idea originale, il progetto strutturale, la grafica, i mock-up e la documentazione. Quando ho capito che ero di nuovo in finale, ho capito di aver fatto qualcosa di veramente buono. Pensavo che vincere di nuovo non fosse un'opzione, ma mi sono divertita a partecipare e mi sono sentita cos\u00ec felice di poter rivivere tutto questo ancora una volta\".<\/p>\n<p>Marie ha abbandonato, almeno temporaneamente, l'industria dell'imballaggio e lavora come progettista presso il principale produttore scandinavo di scale Eurostair AB di Karlstad. Eurostair progetta e produce scale a chiocciola su misura, scale e gradini dritti, griglie, piattaforme, rampe e scale modulari per la maggior parte delle applicazioni. Marie segue ancora da vicino le tendenze del design degli imballaggi e ha commentato cos\u00ec l'attuale dibattito sugli imballaggi di scarto e sulla plastica: \"Abbiamo bisogno di imballaggi facili da riciclare. Tuttavia, mentre la maggior parte delle persone crede che sia l'imballaggio in s\u00e9 a essere dannoso per l'ambiente, ci\u00f2 di cui abbiamo bisogno \u00e8 un imballaggio che possa contribuire a contrastare lo spreco di cibo\".<\/p>\n<p>Ha aggiunto: \"Se si guarda agli imballaggi in generale oggi, molti sono difficili da svuotare e hanno un imballaggio esterno eccessivo. Sono ingombranti e spesso realizzati con pi\u00f9 materiali che ne complicano il riciclo. Dobbiamo ripensarci: i marchi devono prendere in considerazione imballaggi che abbiano un chiaro obiettivo ambientale. Dobbiamo anche incoraggiare i clienti a riciclare di pi\u00f9 e i proprietari dei marchi devono essere pi\u00f9 trasparenti nel loro lavoro ambientale\".<\/p>\n<p>Infine, Marie ha dato un consiglio agli altri studenti che non sanno come partecipare ai premi: \"Ottenere questo riconoscimento \u00e8 una sensazione fantastica e i premi mi hanno aiutato a creare molti contatti nel mondo del lavoro e sono stati un'aggiunta straordinaria al mio CV. Devo anche ringraziare Pro Carton e i padroni di casa delle mie visite - Iggesund, Graphic Packaging, Mets\u00e4 e MMP - per la loro gentile ospitalit\u00e0 e per avermi fatto conoscere le loro attivit\u00e0, \u00e8 stato davvero indimenticabile\".<\/p>","protected":false},"excerpt":{"rendered":"<p>La designer svedese Marie Falk \u00e8 stata la prima persona a vincere due volte il Pro Carton Young Designer Awards. La sua innovativa soluzione di imballaggio Save the Trip ha seguito la sua proposta vincente nel concorso annuale del 2017.<\/p>","protected":false},"author":1,"featured_media":242485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-242484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Top \u2013 Interview with Marie Falk - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/double-top-interview-with-marie-falk\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Double Top \u2013 Interview with Marie Falk - 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