{"id":242472,"date":"2018-11-23T00:00:00","date_gmt":"2018-11-23T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/london-student-scoops-national-packaging-design-competition\/"},"modified":"2021-11-05T18:05:15","modified_gmt":"2021-11-05T18:05:15","slug":"london-student-scoops-national-packaging-design-competition","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/london-student-scoops-national-packaging-design-competition\/","title":{"rendered":"Uno studente londinese vince il concorso nazionale di design degli imballaggi"},"content":{"rendered":"<p><strong>Il vincitore di un concorso nazionale di design - gestito da Pro Carton e dalla sua controparte britannica, BPIF Cartons - che promuove i giovani talenti nell'industria dell'imballaggio, \u00e8 stato rivelato come studente della Ravensbourne University, Bilaal Khan.<\/strong><\/p>\n<p>Ogni anno Pro Carton, l'associazione europea del cartone e del cartoncino, sfida i designer britannici a sviluppare un formato di imballaggio innovativo a partire dal cartone. Il vincitore del concorso UK Young Designers di quest'anno, Award, ha ricevuto l'ambito premio per il suo \"kit alimentare vegano\" che sfrutta la crescente tendenza dei consumatori a consumare kit di pasti e alternative alla carne.<\/p>\n<p>Negli ultimi anni il veganismo ha avuto un'impennata di popolarit\u00e0, con 3,5 milioni di inglesi che ora scelgono una dieta a base vegetale, spesso in seguito a preoccupazioni ambientali. L'aumento del numero di persone che seguono una dieta ecologica si traduce in un'impennata della domanda di imballaggi ecocompatibili, e sono necessari nuovi concetti di packaging per un mercato in crescita di consumatori che apprezzano la sostenibilit\u00e0 prima di ogni altra cosa.<\/p>\n<p>Il progetto vincente di Bilaal si \u00e8 concentrato sulla creazione di una confezione basata sul cartone che fosse facile da usare per il consumatore e richiedesse materiali minimi. Parlando del suo progetto, ha detto: \"In molti kit alimentari, il cibo cade semplicemente sul fondo della confezione. \u00c8 stata una frustrazione che mi ha ispirato a creare questo nuovo formato innovativo. Il design triangolare limita il movimento degli ingredienti e riduce la quantit\u00e0 di materiale necessario. Il cartone \u00e8 la forma di imballaggio pi\u00f9 sostenibile e si adatta naturalmente a questo prodotto\".<\/p>\n<p>Il premio \u00e8 stato consegnato da Tony Hitchin, direttore generale di Pro Carton, e da Jon Clark, direttore generale di BPIF Cartons, durante una cerimonia di premiazione presso la Ravensbourne University, un'universit\u00e0 londinese specializzata in design e media, venerd\u00ec 23 novembre 2018.<\/p>\n<p>Il Pro Carton Young Designers Award \u00e8 uno dei principali concorsi annuali europei per giovani talenti del design di imballaggi. Svolge inoltre un ruolo pionieristico nella promozione della sostenibilit\u00e0, in quanto si concentra esclusivamente sul design del cartone, un materiale veramente sostenibile in quanto rinnovabile, riciclabile e biodegradabile.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il vincitore di un concorso nazionale di design - gestito da Pro Carton e dalla sua controparte britannica, BPIF Cartons - che promuove i giovani talenti nell'industria dell'imballaggio, \u00e8 stato rivelato come studente della Ravensbourne University, Bilaal Khan.<\/p>","protected":false},"author":1,"featured_media":242464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77,242],"tags":[],"class_list":["post-242472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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