{"id":242454,"date":"2018-10-17T00:00:00","date_gmt":"2018-10-16T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/grandiose-premiere-des-carton-austria-award\/"},"modified":"2021-11-05T18:05:46","modified_gmt":"2021-11-05T18:05:46","slug":"grandiose-premiere-des-carton-austria-award","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/grandiose-premiere-des-carton-austria-award\/","title":{"rendered":"Grande Premiere des Carton Austria Award!"},"content":{"rendered":"<p><strong>Endlich gibt es wieder einen Award f\u00fcr \u00f6sterreichisches Faltschachteldesign: In questo momento Pro Carton, PROPAK Austria e la rivista Handelsmagazin CASH si sono unite per vincere un concorso unico. Mayr-Melnhof Packaging Austria ha vinto con un cartone di MM Board &amp; Paper!<\/strong><\/p>\n<p>Sono state adottate le migliori soluzioni di imballaggio per falegnameria del Land. I criteri di valutazione: l'impatto sul POS (ottico, ottico e informativo), le offerte online del Momento di Stupore, l'efficienza dell'Auspack e, soprattutto, la sostenibilit\u00e0. Oggi il vincitore \u00e8 in testa.<\/p>\n<p>\"Burgerista\" di Mayr-Melnhof Packaging Austria aus Karton von MM Board &amp; Paper \u00e8 dotato di un piccolo cestino con cui vengono servite le bistecche extragro\u00dfen. Per l'allestimento, il cesto \u00e8 rivestito di un colore bianco, in modo che il cliente possa gustare i pomi con o senza salsa. Le pietanze si trovano libere come su un piatto di karton, il che significa che la cultura del negozio Burgerista \u00e8 stata rafforzata. Il design strutturale \u00e8 facilmente realizzabile: L'imballo \u00e8 rapido, una chiusura non \u00e8 necessaria, ma si possono applicare delle piccole graffature.<\/p>\n<p>La Preisverleihung si \u00e8 tenuta am 17. Oktober 2018 im Rahmen des Pro Carton PROPAK Austria Marketing Events im Wiener Hotel Marriott statt. Sia dal voto online che dal voto della giuria, il \"Burgerista\" di Mayr-Melnhof Packaging Austria si \u00e8 aggiudicato il premio. Il giudizio della giuria: \"Gute optische Wirkung ohne Schnickschnack, verbunden mit einer perfekten funktionalen Umsetzung - und umweltfreundlich noch dazu\". I prezzi sono stati comunicati da Willy Zwerger, Chefredakteur di Handelsmagazins CASH, e da Hannes Schleich, Sprecher di PROPAK Austria\/Faltschachtelindustrie, e Horst Bittermann, Presidente di Pro Carton.<\/p>\n<p>&nbsp;<\/p>\n<h3>La carriera di un giovane talento<\/h3>\n<p>Horst Bittermann \u00e8 stato particolarmente entusiasta del lavoro della Preistr\u00e4gerin. \"Kalina Hristova \u00e8 un esempio di come la Pro Carton Young Designers Award possa far emergere un giovane talento. Sie war zwei Mal Finalistin des internationalen Pro Carton Young Designers Award und hat den \u00f6sterreichischen Award gewonnen. Nel frattempo, ha una lunga esperienza nel team di Mayr-Melnhof Packaging Austria nello sviluppo di nuovi imballaggi di grande valore. \u00c8 un esempio straordinario di come una giovane designer abbia l'opportunit\u00e0 di partecipare al Young Designers Award e di trovare la sua strada in una grande azienda e di lavorare in modo cos\u00ec eccellente da vincere anche questo premio\".<\/p>\n<p>Die Preistr\u00e4gerin bedankte sich bei Pro Carton, PROPAK Austria, beim Handelsmagazin Cash und vor allem auch beim Publikum. \"Im Design geht es immer darum, dass man dem roten Faden folgt - ein klares Design kann auch einfach sein. Burgerista \u00e8 un ottimo esempio, non si tratta di una confezione di cartone, ma di una confezione calda per le patate. La confezione, dopo l'apertura, \u00e8 dotata di un indicatore per l'ingresso, che permette all'uomo di guarnire il tutto con le patate.\"<\/p>\n<p>&nbsp;<\/p>\n<h3>Auch im n\u00e4chsten Jahr<\/h3>\n<p>Hannes Schleich \u00e8 riuscito a realizzare la Fortsetzung dell'erfolgreichen Awards: \"Le nostre Faltschachtelentwicklungen sono state, negli ultimi anni, pi\u00f9 efficienti. Ma in unserer Industrie es hat keinen Verpackungspreis gegeben. Per questo motivo, per noi \u00e8 stata una grande sfida poter contare su un nuovo Award per gli imballaggi \u00f6sterreichici nel mondo. Con la nuova piattaforma, soprattutto grazie alla collaborazione di Pro Carton e PROPAK Austria con la rivista di settore CASH, siamo molto soddisfatti. Anche i numerosi miglioramenti sono stati evidenziati. Ich kann jetzt schon sagen, dass es den Preis n\u00e4chstes Jahr wieder geben wird, und ich bedanke mich bei Willy Zwerger und CASH, das uns wieder unterst\u00fctzen wird.\"<\/p>\n<p>Willy Zwerger vom Handelsmagazin CASH zog Bilanz: \"\u00dcber die Bedeutung der Verpackung im Marketingmix sowohl f\u00fcr die Produzenten als auch f\u00fcr den Handel brauche ich Ihnen ohnehin nichts erz\u00e4hlen. In questo senso, ringrazio non solo dem Sieger e tutti gli altri imprenditori pi\u00f9 creativi, ma anche Pro Carton Austria e PROPAK Austria per il loro impegno, che ha portato la creativit\u00e0 degli imballatori dell'Austria meridionale nel campo dell'imballaggio e ha dato loro la possibilit\u00e0 di ottenere un valore aggiunto a livello internazionale. Deshalb freuen wir von CASH uns schon sehr auf den 2. Carton Austria Award im n\u00e4chsten Jahr\".<\/p>\n<p><em>Weitere Informationen:<\/em><br \/>\n<em>Suzanne E. McEwen, consulente marketing di Pro Carton<\/em><br \/>\n<a href=\"mailto:mcewen@mcewen.at\"><em>mcewen@mcewen.at<\/em><\/a><\/p>\n<p><em><a href=\"http:\/\/www.cash.at\">www.cash.at<\/a> <\/em><br \/>\n<em><a href=\"http:\/\/www.propak.at\">www.propak.at<\/a> <\/em><br \/>\n<a href=\"http:\/\/www.procarton.com\"><em>www.procarton.com<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Endlich gibt es wieder einen Award f\u00fcr \u00f6sterreichisches Faltschachteldesign: In primo luogo, Pro Carton, PROPAK Austria e la rivista Handelsmagazin CASH si sono unite per aggiudicarsi una gara in solitaria.<\/p>","protected":false},"author":1,"featured_media":242455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77,242],"tags":[],"class_list":["post-242454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grandiose Premiere des Carton Austria Award! 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