{"id":242397,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-04T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/conference-backs-circular-economy\/"},"modified":"2021-11-05T18:08:50","modified_gmt":"2021-11-05T18:08:50","slug":"conference-backs-circular-economy","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/conference-backs-circular-economy\/","title":{"rendered":"La conferenza sostiene l'economia circolare"},"content":{"rendered":"<p><strong>Pro Carton \u00e8 invitata a presentare a numerosi eventi del settore durante l'anno. Recentemente Horst Bittermann, presidente di Pro Carton, ha parlato alla conferenza Sustainability in Packaging Europe e si \u00e8 unito alla tavola rotonda pi\u00f9 tardi quel giorno. La conferenza ha attirato oltre 300 persone provenienti da tutta la catena di fornitura, compresi i rivenditori, i principali proprietari di marchi, i fornitori e le associazioni.<\/strong><\/p>\n<p>Il tema principale era come ridurre, o addirittura evitare, il littering di plastica e come prevenire l'orribile scenario della plastica nella nostra catena alimentare in futuro.<\/p>\n<p>La tavola rotonda ha visto la partecipazione di rappresentanti di Unilever, Coca Cola, Pepsico, Danone e Mars, che hanno ribadito che un'economia circolare realmente funzionante \u00e8 la chiave per raggiungere gli obiettivi di sostenibilit\u00e0 degli imballaggi.  Bittermann ha ribadito che il materiale a base di fibre \u00e8 il mezzo di imballaggio ideale, in quanto rinnovabile, biodegradabile e completamente riciclabile e, cosa importante, viene effettivamente riciclato in quantit\u00e0 enormi, con oltre 80% di imballaggi a base di carta gi\u00e0 riciclati. Bittermann ha inoltre dimostrato che l'imballaggio sostenibile \u00e8 gi\u00e0 un elemento chiave di differenziazione sugli scaffali e guida le decisioni dei consumatori, citando le prove dello studio di ricerca sui 7.000 consumatori condotto da Pro Carton.  Ha aggiunto che nella sala espositiva c'erano anche molti esempi reali che dimostravano come gli imballaggi sostenibili a base di fibre stiano sostituendo altri materiali meno ecologici.<\/p>\n<p>La conferenza \u00e8 ormai diventata un appuntamento annuale consolidato per tutti coloro che sono interessati alla sostenibilit\u00e0 degli imballaggi e il prossimo anno si terr\u00e0 nuovamente a Barcellona dal 12 al 14 novembre 2019.<\/p>\n<p>Tra i partecipanti alla conferenza del 2018 c'erano i rappresentanti di queste aziende:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-200504\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/brands.jpg\" alt=\"\" width=\"1727\" height=\"899\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Recentemente Horst Bittermann, presidente di Pro Carton, ha parlato alla conferenza Sustainability in Packaging Europe e si \u00e8 unito alla tavola rotonda pi\u00f9 tardi quel giorno.<\/p>","protected":false},"author":1,"featured_media":242399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[37],"class_list":["post-242397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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