{"id":242332,"date":"2018-06-16T00:00:00","date_gmt":"2018-06-15T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/welcome-to-the-new-president\/"},"modified":"2021-11-05T18:09:59","modified_gmt":"2021-11-05T18:09:59","slug":"welcome-to-the-new-president","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/welcome-to-the-new-president\/","title":{"rendered":"Benvenuto al nuovo presidente"},"content":{"rendered":"<p><strong>All'AGM di Pro Carton dell'8 giugno 2018 Roland Rex si \u00e8 formalmente dimesso da presidente dell'associazione dopo otto anni nel ruolo e Horst Bittermann \u00e8 stato debitamente eletto come suo sostituto. Roland ha guidato magnificamente l'organizzazione durante il suo periodo in carica essendo stato responsabile di molti cambiamenti ed \u00e8 stato il catalizzatore dietro la controversa campagna \"i cartoni non creano rifiuti di plastica\" che \u00e8 diventata la base della posizione di marketing piuttosto schietta di Pro Carton.<\/strong><\/p>\n<p>Horst Bittermann ha una carriera di tutto rispetto, che comprende 3 anni nel settore bancario privato e 15 anni nel settore della vendita al dettaglio, ricoprendo diversi ruoli di responsabilit\u00e0 nelle vendite e nel marketing. \u00c8 entrato nel settore del packaging dieci anni fa ed \u00e8 ora responsabile del team di marketing di MM Karton, oltre a guidare l'approccio di Key Account Management dell'azienda nei settori FMCG, farmaceutico e retail. La sua esperienza nel marketing classico, nella comunicazione e nella ricerca si riveler\u00e0 una risorsa importante per Pro Carton in futuro.<br \/>\nHorst ha commentato cos\u00ec il suo nuovo ruolo:<br \/>\n\"Sono lieto di essere il presidente di Pro Carton in questo momento cos\u00ec entusiasmante per l'industria del cartone. Pro Carton \u00e8 la voce del cartone e dei cartoni pieghevoli - la scelta naturale dell'imballaggio. Credo che dobbiamo comunicare la natura sostenibile dei nostri prodotti in modo ancora pi\u00f9 intenso, forte e chiaro ai proprietari dei marchi e ai rivenditori e, in ultima analisi, ai consumatori finali\".<br \/>\nL'imballaggio deve svolgere tre funzioni principali, le 3 P. Proteggere il prodotto, promuovere la vendita del prodotto e proteggere l'ambiente. I cartoni pieghevoli favoriscono un aspetto premium e naturale sugli scaffali e sono un mezzo estremamente accattivante. I cartoni non lasciano segni duraturi sull'ambiente, ma contribuiscono a proteggerlo riducendo i danni ai prodotti e gli sprechi alimentari.<br \/>\nIl cartone \u00e8 prodotto da fonti rinnovabili, \u00e8 biodegradabile e praticamente completamente riciclabile e incarna l'economia circolare.<br \/>\nSono pienamente convinto che il cartone e le scatole pieghevoli saranno i vincitori del prossimo decennio e che Pro Carton pu\u00f2 svolgere un ruolo importante nel raggiungimento di questo successo.\"<\/p>","protected":false},"excerpt":{"rendered":"<p>In occasione dell'assemblea generale di Pro Carton dell'8 giugno 2018, Roland Rex si \u00e8 formalmente dimesso da presidente dell'associazione dopo otto anni di attivit\u00e0 e Horst Bittermann \u00e8 stato debitamente eletto come suo sostituto.<\/p>","protected":false},"author":1,"featured_media":242333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[242],"tags":[45],"class_list":["post-242332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procarton","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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