{"id":242321,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-new-ecma-president-speaks\/"},"modified":"2021-11-05T18:11:17","modified_gmt":"2021-11-05T18:11:17","slug":"the-new-ecma-president-speaks","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/the-new-ecma-president-speaks\/","title":{"rendered":"Parla il nuovo presidente dell'ECMA"},"content":{"rendered":"<p><strong>Pro Carton ha organizzato un'intervista con il nuovo presidente dell'ECMA per un articolo di Folding Carton Industry. Jean-Fran\u00e7ois Roche \u00e8 Vicepresidente Vendite, Consumer Packaging Europe di Graphic Packaging International, un francese esuberante con una visione chiara per guidare l'ECMA nel prossimo decennio. Ecco una versione sintetica di ci\u00f2 che Jean-Fran\u00e7ois ha detto:<\/strong><\/p>\n<p>\"L'ECMA rappresenta 500 produttori di cartone in tutto il SEE, che rappresentano circa 70% del mercato europeo totale del cartone in termini di volume e una forza lavoro attuale di circa 45.000 persone.<br \/>\nECMA \u00e8 molto ottimista sullo stato di salute attuale e a breve termine dell'industria europea del cartone. La crescente domanda di soluzioni di imballaggio sostenibili da parte dei consumatori pone i produttori di cartone in una posizione di forza, accelerando a sua volta l'innovazione nello sviluppo degli imballaggi.<\/p>\n<p>Il settore \u00e8 rimasto stabile nel 2015 e nel 2016, seguito da una crescita incoraggiante di circa 2,5% in tutto il settore nel 2017. Questa crescita non mostra segni di rallentamento nel 2018 e anzi sembra essere in fase di accelerazione, con molti utenti finali che stanno considerando di passare al cartone per sostenere le iniziative di sostenibilit\u00e0. I settori che registrano la maggiore crescita della domanda di cartone sono quelli del food-to-go, dei prodotti freschi e della salute e bellezza.<\/p>\n<p>Tuttavia, per consolidare il successo a lungo termine, soprattutto alla luce della crescente attenzione verso gli imballaggi e la loro posizione di risorsa preziosa nei media, i produttori devono collaborare con il governo e l'industria del riciclaggio per educare il pubblico sugli imballaggi e incoraggiare gli investimenti per migliorare le infrastrutture di riciclaggio dei rifiuti.<\/p>\n<p>Fondamentalmente gli imballaggi in generale sono sotto i riflettori, quindi dobbiamo assicurarci di raccontare chiaramente la nostra storia positiva come industria. Ci\u00f2 significa che \u00e8 necessario intraprendere diverse attivit\u00e0: dobbiamo garantire il nostro sostegno alla raccolta differenziata dei rifiuti, educare i giovani al valore degli imballaggi e del cartone e fornire linee guida per la progettazione e l'utilizzo dei cartoni.<\/p>\n<p>La sostenibilit\u00e0 va ben oltre la riciclabilit\u00e0; piuttosto che cercare di sostituire un materiale con un altro, l'accento dovrebbe essere posto sul miglioramento dell'infrastruttura di ritrattamento dei rifiuti e sull'utilizzo dei substrati giusti per i lavori giusti. Una maggiore educazione del pubblico e dei media su questi temi \u00e8 fondamentale per il successo delle iniziative di sostenibilit\u00e0.<\/p>\n<p>La collaborazione tra i produttori di tutti i materiali dell'industria dell'imballaggio, il governo e l'industria del riciclaggio \u00e8 importante anche per migliorare la situazione europea della sostenibilit\u00e0 nel suo complesso, creando una forte voce congiunta per fare pressione sugli investimenti nelle infrastrutture.<\/p>\n<p>Vorrei che la mia eredit\u00e0 con ECMA fosse quella di aiutare il cartone a diventare il campione dell'imballaggio sostenibile, offrendo una scelta positiva per i consumatori piuttosto che \"l'opzione meno negativa\". Mi impegno inoltre a garantire che ECMA sia presente per tutti i produttori di cartone e che le voci dei membri indiretti locali siano ascoltate. \"<\/p>","protected":false},"excerpt":{"rendered":"<p>Jean-Fran\u00e7ois Roche \u00e8 vicepresidente delle vendite, Consumer Packaging Europe presso Graphic Packaging International, \u00e8 un francese esuberante con una visione chiara per guidare ECMA nel prossimo decennio.<\/p>","protected":false},"author":1,"featured_media":242322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-242321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New ECMA President speaks - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.procarton.com\/it\/the-new-ecma-president-speaks\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New ECMA President speaks - 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