{"id":242311,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/from-the-gms-desk\/"},"modified":"2021-11-05T18:10:48","modified_gmt":"2021-11-05T18:10:48","slug":"from-the-gms-desk","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/from-the-gms-desk\/","title":{"rendered":"Dalla scrivania del GM"},"content":{"rendered":"

Sono stati mesi ricchi di eventi quelli trascorsi dalla nostra newsletter di Natale. La campagna contro i rifiuti di plastica continua senza sosta e, di conseguenza, sembra avere un effetto positivo sul mercato del cartone, in quanto i proprietari di marchi e i rivenditori cercano di rivedere le loro scelte di imballaggio. Spero che tutti i nostri membri diretti e indiretti ne traggano beneficio. Naturalmente, abbiamo assistito a una serie di dichiarazioni e decisioni politiche da parte di governi e rivenditori, tra cui forse la pi\u00f9 eclatante \u00e8 stata la promessa di Iceland Frozen Foods di eliminare completamente la plastica dalla sua gamma di prodotti a marchio proprio. Abbiamo anche assistito all'implementazione della prima corsia senza plastica nei Paesi Bassi e sono certo che ne arriveranno altre.
\nPer noi \u00e8 comunque importante continuare a promuovere i vantaggi del cartoncino, perch\u00e9 c'\u00e8 ancora una certa ignoranza tra i gruppi di consumatori. Uno studio, condotto nel Regno Unito, dove la comprensione della sostenibilit\u00e0 \u00e8 probabilmente inferiore a quella di altri Paesi, ha dimostrato che un numero preoccupante di persone pensa ancora che gli imballaggi in carta provochino una riduzione delle foreste. Come molti lettori sapranno, le foreste europee crescono dell'equivalente di 1.500 campi da calcio ogni giorno!
\nLe iscrizioni al Pro Carton Young Designers Award sono state aperte alcune settimane fa e abbiamo gi\u00e0 ricevuto quasi 100 iscrizioni, molte di pi\u00f9 rispetto al passato. Quest'anno abbiamo raddoppiato il numero dei vincitori, per cui 4 fortunati giovani designer avranno la possibilit\u00e0 di visitare la modernissima cartiera Mets\u00e4 Board in Finlandia e il principale trasformatore di cartone d'Europa, Mayr Melnhof Packaging in Austria. Ringraziamo entrambe le organizzazioni per la loro generosa sponsorizzazione.
\nNel Carton Excellence Awards abbiamo cambiato alcune categorie per rispecchiare pi\u00f9 fedelmente la ripartizione del tonnellaggio sul mercato e, si spera, incoraggiare un maggior numero di iscrizioni al mercato di massa. Se da un lato \u00e8 giusto celebrare le finiture e gli effetti di alta qualit\u00e0 utilizzati nella fascia alta del mercato, dall'altro dovremmo anche riconoscere l'innovazione strutturale che si verifica nei prodotti di uso quotidiano e speriamo che le nuove categorie ci aiutino a farlo.
\nInfine, scriveremo separatamente in merito al nuovo GDPR (General Data Protection Regulation) che entrer\u00e0 in vigore il 25 maggio.il<\/sup>. Vi preghiamo di confermare con certezza che desiderate continuare a ricevere la nostra posta, altrimenti la nuova legislazione ci obbliga a cancellarvi, e sarebbe un peccato.
\nI migliori auguri<\/p>\n

Tony Hitchin<\/em><\/a>
\nDirettore Generale<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sono stati pochi mesi movimentati dalla nostra newsletter di Natale. La lotta contro i rifiuti di plastica continua senza sosta e, di conseguenza, sembra avere un effetto positivo sul mercato del cartone, dato che i proprietari di marchi e i rivenditori cercano di rivedere le loro scelte di imballaggio.<\/p>","protected":false},"author":1,"featured_media":242303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44],"tags":[],"class_list":["post-242311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends"],"yoast_head":"\nFrom the GM\u2019s desk - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/from-the-gms-desk\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the GM\u2019s desk - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been an eventful few months since our Christmas newsletter. 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