{"id":242302,"date":"2017-12-10T00:00:00","date_gmt":"2017-12-10T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/from-the-desk-of-the-general-manager\/"},"modified":"2021-11-05T18:28:35","modified_gmt":"2021-11-05T18:28:35","slug":"from-the-desk-of-the-general-manager","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/from-the-desk-of-the-general-manager\/","title":{"rendered":"Dalla scrivania del direttore generale"},"content":{"rendered":"<p><strong>La maggior parte di voi avr\u00e0 visto in TV, o letto sulla stampa, i problemi che gli imballaggi di plastica stanno causando, in particolare nell'inquinare i nostri oceani. Sono rimasto inorridito nel leggere un recente studio tedesco che ha riportato che la contaminazione da microplastiche \u00e8 stata trovata in tutte le 24 marche di birra che hanno testato, cos\u00ec come nel miele e nello zucchero. Cos\u00ec tanto per le leggi tedesche sulla purezza (Reinheitsgebot) che afferma che la birra pu\u00f2 essere fatta solo da tre ingredienti - orzo, luppolo e acqua!<\/strong><\/p>\n<p>Pro Carton sostiene da tempo che i proprietari di marchi dovrebbero utilizzare un materiale sostenibile piuttosto che uno non sostenibile ogni volta che possono e accoglie con favore misure forti per incoraggiare l'uso di materiali di imballaggio veramente sostenibili. L'Unione Europea sta per pubblicare la propria strategia sulle materie plastiche, mentre il governo britannico ha annunciato di voler prendere in considerazione una tassa su alcuni imballaggi in plastica. Un rapido sguardo alla corsia di un supermercato mette in evidenza i molti marchi che utilizzano imballaggi in plastica quando potrebbero usare i cartoni. Dalle bustine di t\u00e8 alle batterie, dalle bibite multipack agli articoli di cancelleria, per non parlare dei prodotti alimentari, sono tantissimi i prodotti che potrebbero essere confezionati con imballaggi pi\u00f9 ecologici e ridurre o eliminare la quantit\u00e0 di plastica utilizzata.<\/p>\n<p>\u00c8 incoraggiante che il nostro messaggio cominci chiaramente a ricevere il sostegno di altre parti influenti. Andy Clarke, ex amministratore delegato di Asda, ha recentemente invocato misure forti sul quotidiano The Guardian, affermando che \"l'unica soluzione \u00e8 che i rivenditori rifiutino completamente la plastica a favore di alternative pi\u00f9 sostenibili come carta, acciaio, vetro e alluminio\". Allo stesso modo, Louise Edge di Greenpeace ha affermato che il governo potrebbe \"innovare per uscire da questo pasticcio incentivando alternative sostenibili alla plastica\".<\/p>\n<p>Vale forse la pena di ricordare a tutti, soprattutto a chi non fa parte dell'industria del cartone, che l'alleggerimento o il riciclaggio, di per s\u00e9, non sono sufficienti per raggiungere la sostenibilit\u00e0. Perch\u00e9 l'imballaggio sia sostenibile (controllate la definizione del dizionario) deve essere rinnovabile. La plastica sostenibile \u00e8, semplicemente, un'assurdit\u00e0. I cartoni non sono solo rinnovabili, ma anche completamente riciclabili e biodegradabili, veramente sostenibili e un perfetto esempio del principio dell'economia circolare.<\/p>\n<p>Per aiutarci a diffondere il nostro messaggio abbiamo incaricato un'agenzia di pubbliche relazioni, Storm Communications, di lavorare in tutta Europa e stiamo gi\u00e0 iniziando a ottenere una buona copertura in diverse pubblicazioni di settore e sui social media.<\/p>\n<p>I proprietari di marchi lungimiranti staranno sicuramente gi\u00e0 rivedendo le proprie strategie ambientali per passare all'uso di imballaggi pi\u00f9 rinnovabili e riciclabili, prima che i consumatori si ribellino all'uso non essenziale della plastica. Se non lo faranno, i governi agiranno sicuramente e i consumatori voteranno con il portafoglio.<\/p>","protected":false},"excerpt":{"rendered":"<p>La maggior parte di voi avr\u00e0 visto in TV, o letto sulla stampa, i problemi che gli imballaggi di plastica stanno causando, in particolare l'inquinamento dei nostri oceani.<\/p>","protected":false},"author":1,"featured_media":242303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,77,242,52],"tags":[45],"class_list":["post-242302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-national-activities","category-procarton","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From the desk of the General Manager - 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